Post on 21-Jan-2018
EMPLOYMENT BRANDING
&CANDIDATE EXPERIENCE Remaining Inventive While Delivering
2017 FORTUNE 500 TOP 100 EMPLOYMENT BRANDS REPORT OVERVIEW
There are many ways to measure a company’s worth: market capitalization, revenue, profit and engagement. But how do you
measure a company’s employment brand — the image it projects to attract and hire the talent you need to drive growth and stimulate
innovation?
of talent leaders say employment brand has a significant impact on their ability to hire great talent.
– 2017 Global Recruiting Trends Report –
80%
CANDIDATE EXPERIENCE
The top 100 companies scored 129% better in employee reviews & candidate engagement than the bottom 100.
– 2017 Global Recruiting Trends Report –
EMPLOYMENT BRANDING & CANDIDATE EXPERIENCEReport synergies
Key synergies that drive
business growth Connection with overall
brand
BRAND CONNECTION
Leverage recruitment marketing to show your true employment
brand and drive brand connection:
When individuals feel connected and engaged with an organization, they are more curious about its employment opportunities
– 2016 North American Candidate Experience Research Report
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