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Bring it to life

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Making videospractical advice on what

makes great content

Bring it to life

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Exposition

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Making videos

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Wibo Broek

Art Director

b-creative!

Raphaël de Kort

Director Concepts

and Sales b-creative!

Practical advice

on what makes

great content

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movingcontent?

Why use

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Hold

attention

Memorize

content

Text

only

22% 50%

42 sec. 350 sec.

Video

images

source: videolab2015

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What

How

When

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69%

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RESEARCH1.

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The vibrant student The content curator

RESEARCH

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RESEARCH

The vibrant student

Karen Slaughter

25 years old

She is studying at

Oxford University,

Faculty of Archaeology.

Karen lives nearby in

student housing in one

room which is living room,

bedroom and kitchen.

Studying takes a great deal of her

time. Karen has a small job in a

pub. She spends the time she

has left over cooking with

girlfriends. Once a month she

goes to the movies.

Karen shares her daily activities with

her girlfriends at Facebook, Twitter

and Instagram. She watches films

on Youtube.

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RESEARCH

Harrie Von Amsberg

51 years old

Curator of the pre-historical

museum in Blaubeuren,

Germany.

His work is his hobby and

vice versa. No one knows

more about mammoths than

he does. Harrie loves it when

he finds out something new.

Harrie has a wife and two

school-age children at home.

He enjoys nothing more than a

good book and a beer. He regularly

attends conferences.

Harrie makes use of Linkedin and

is one of 16.052 members of the

‘Palaeontology’ group, where he

takes part in forums. He is also

on Facebook, but that’s not really

his thing.

The content curator

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CREATE2.

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How to

CREATE

make a video

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Pre-production

Scenario

Script

Design

Location

Camera

Light

Sound

Organization

CREATE

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Production dayPerspective

CREATE

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Production dayPosition

CREATE

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Collateralimages

CREATE

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Post-production CREATE

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The vibrant student The content curator

RESEARCH

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GET NOTICED3.

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#paleonticdiscoveries

#paleontology

#iceagewonders#dino

#mammoth

#woollymammoth

#earlygingers

#livingdeath

GET NOTICED

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ANALYSE4.

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ANALYSE

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Lily says bye…

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Explaning The Library brick by brick- A Library LEGO stop-motion movie

Christian Lauersen

Director, Faculty Library of Social Sciences

Twitter: @clauersen | mail: cula@kb.dk

Rasmus Rindom Riise

Information Specialist, Faculty Library of Social Sciences

Mail: rarr@kb.dk

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Telling the Library Story

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Why a LEGO stop-motion movie?

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The LEGO movie – the production

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The LEGO movie – the production

The software

iMotion – available on an

iPhone

iMovie – available on

MacBook Pro

Photoshop

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The LEGO movie – the production

Shooting the scenes with iMotion

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The LEGO movie – the production

Editing with iMovie

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The LEGO movie – the production

Making titles (PNG-files) with Photoshop

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The LEGO movie – the production

Working with sound

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The LEGO movie – the production

Finished and ready to be exported!

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The LEGO movie – the production

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Thank you

Christian LauersenDirector, Faculty Library of Social Sciences

Twitter: @clauersen | mail: cula@kb.dk

Rasmus Rindom Riise

Information Specialist, Faculty Library

of Social Sciences

Mail: rarr@kb.dk

#EMEARC16 #EMEARC16