EMC 2410Intro to Electronic Media

Edward Bowen

Lecture Two

Buzzwords Along the Electronic Landscape

Coco – A Prelude

The Wall Street JournalAugust 18, 2011

“Conan’ Falls Flat in Season 1”

http://online.wsj.com/article/SB10001424053111903639404576514691273411486.html

Coco – A PreludeThe Hollywood ReporterAugust 18, 2011

Conan O’Brien’s first season on TBS has been a pricey flop with viewership of Conan down by about 60 percent since a high-profile debut last fall, the Wall Street Journal said on Thursday.

http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911

Coco – A PreludeThe Problems:•TBS pays Conan O’Brien more than $ 12 million per year;•Executives expected late night to be it “next land of opportunity” and O’Brien the “building block” of a network revival;•In nine months, O’Brien’s viewership has shrunk by about 60%; •And TBs has cancelled it’s only other late-night show, George Lopez;•TBS viewership among 18-49 year olds fell 11% this past season, 18-34 year olds by 10.8%.

Coco – A PreludeThe Solution – Spend More Money•Pay $2 million per episode for reruns of “The Big Bang Theory” as a lead-in for “Conan.”•Develop several new original comedy programs.

•“We want TBS to be a leading comedy brand," Steve Koonin, president of Time Warner's Turner Entertainment Networks, which includes TBS, said in an interview. The company is still working on fleshing out its strategy. "How we get to that destination we don't have 100 percent mapped out today," Mr. Koonin added.

Coco – A PreludeSo, how did Conan O’Brien end up on basic cable network TBS?

Coco – A PreludeProgramming

Broadcast programming or scheduling is the practice of organizing television shows or radio programs in a daily, weekly, or season-long schedule.

Coco – A PreludeProgramming

TBS•One of the first basic cable superstations (1976)•Known for Atlanta Braves Baseball and reruns of “The Andy Griffith Show”•Relied largely on syndicated programming

Coco – A PreludeProgramming

1997 - TBS begins to rebrand itself as a comedy network, leading to a lineup including a mix of original sitcoms such as Tyler Perry's House of Payne, Meet the Browns and Are We There Yet? and reruns of Seinfeld, Family Guy, The Office, and others.

Coco – A PreludeRe-Branding

2004

Branding

Coco – A PreludeOther Re-Branding

Coco – A PreludeProgramming

NBC•The first major broadcast network•Inventor of the late-night talk show format.

1992

Coco – A PreludeProgramming

NBC•The first major broadcast network•Inventor of the late- late-night talk show format.

Coco – A PreludeProgramming

Wall Street JournalAugust 21, 2009

Jay Leno Gets Ready for Prime Time

Programming - Jeff Zucker

• President and CEO of NBC Universal (NBC, Telemundo, USA SyFy, Bravo, Oxygen, CNBC, MSNBC Weather Channel, Universal, Focus, Hulu, iVillage) from February 2007 to June 2010

• Leadership positions at NBC since 2000.

• 24 year career with NBC (news producer, entertainment executive, business leader)

Programming - Jeff Zucker

• Strong on News

• Weak on Entertainment

Programming - Jeff Zucker• 2003/2004: NBC unable to find replacements for

“Friends” and “Seingeld.” NBC's average primetime rating among adults 18-49: 4.5

• 2004. Moved “Apprentice” to Thursdays: 3.5

• 2006 – NBC 2.0 – Downsized by laying off 700 employees: 3.1

• 2007. Zucker fired Kevin Reilly as entertainment president (who later went on to boost Fox with ‘Glee”): 2.8

• 2008. Alienated creative community during the writer’s strike: 2.8

Programming - Jeff Zucker2009. Scheduled “The Jay Leno Show” at 10 pm

four nights a week, leading to Leno/ Conan O ’Brien debacle. NBC's average rating: 2.7

Coco – A PreludeProgramming

December 3, 2009

Diversity

http://youtu.be/n_utaMIjvVoFebruary, 2010

Diversity

http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/

Diversity

Diversity

Diversity

Consolidation

June 2010: Jeff Zucker Out at NBC as Planned Comcast Merger Takes

Shape

Government Regulation

January 18, 2010NBC-Comcast Merger Approved by the FCC

"The combination of assets creates a leading media and entertainment company with the proven capability to provide some of the world’s most popular entertainment, news and sports content, movies and film libraries to consumers anytime, anywhere," the two companies said in a joint statement.

Government Regulation

Government Regulation

Government Regulation

Diversity?

The Electronic Landscape

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

http://youtu.be/CqQZIejCIVg

Electronic Art - David Hockney

Electronic Art - David Hockney

http://youtu.be/0jabJKtqK0k

Electronic Art – Google Art Project

http://www.googleartproject.com/

Electronic WarfareAnonymous• 1605 - The Gunpowder Plot

• Guy Fawkes and others attempt to blow up the Houses of Parlament, assasinate, King James I and restore a Catholic monarch to the British throne.

Electronic WarfareAnonymous• November 5 -The British celebrate Guy

Fawkes Day

Electronic WarfareAnonymous• 1982-88: Alan Moore and Dave Gibbons

create the graphic novel “V for Vendetta”

Electronic WarfareAnonymous• 2006: Film adaptation of “V for Vendetta”

released

Electronic WarfareAnonymous• Beginning around 2006, loose coalition of

“hacktivists” begin activities.

Electronic Warfare2009 Iranian Election Protests

• Anonymous Iran

Electronic Warfare

2009 Election Protests

• Anonymous Iran

• Twitter hashtag, change of address

Electronic WarfareInfoWars• Wikileaks

Electronic WarfareInfoWars• Anonymous

Electronic WarfareInfoWars• Anonymous Operation Payback - Over 100 hours of

downtime through DDoS (Distributed Denial-of-Service) attacks on PayPal, Mastercard, Visa, others

Electronic WarfareInfoWars• Twitter suspends Anonymous account• Facebook bans group’s page

Electronic WarfareTunisian Revolution 2010-11

Electronic WarfareTunisian Revolution 2010-11• Blogs, Facebook, Twitter, WikiLeaks

documents, YouTube

Electronic WarfareTunisian Revolution 2010-11• Blogs, Facebook, Twitter, WikiLeaks

documents, YouTube

Electronic WarfareTunisian Revolution 2010-11• Blogs, Facebook, Twitter, WikiLeaks

documents, YouTube

Electronic WarfareTunisian Revolution 2010-11• Blogs, Facebook, Twitter, WikiLeaks

documents, YouTube

Electronic WarfareTunisian Revolution 2010-11• Blogs, Facebook, Twitter, WikiLeaks

documents, YouTube

Electronic WarfareTunisian Revolution 2010-11• Blogs, Facebook, Twitter, WikiLeaks

documents, YouTube

Electronic Warfare