Email Marketing For

INDUSTRY

INTRODUCTION

Email is a key component in the marketing toolbox, but marketers need to continuously evolve their email tactics to cater to a volatile audience.

The healthcare sector has always run by its own set of rules for marketing. As one of the most heavily regulated industries, it isn’t always possible to follow the same marketing trends as, say, the retail industry.

Quote!“Signing up is a powerful signal of intent to buy. Send them email until they do.” 

Jordie van Rijn

Reasons Why Healthcare Businesses need to focus on Email Marketing

39% of potential patients visit the healthcare provider’s website featured in the ad and 36% consider using the provider. This makes it important for your healthcare company to invest in smart, targeted paid  Email Campaigns

Preferred Method of Communication

In a study conducted by Ad Age, survey results revealed that the preferred method of receiving healthcare information is

through email for all demography. 

The other preferred channel of communication is in the following

order: mail, phone and then text messaging.

Enables Fast Communication

The health care industry is constantly evolving with new breakthroughs, healthcare regulations, medical news and scientific discoveries.

Sending out information quickly and efficiently using email

marketing can make your patients think of your health care business as

the leader in healthcare.

Extremely Cost-Effective

Email marketing is currently one of the most cost-effective communication tools available.

That means working to foster relationships with your patients is more affordable than ever before when you use email marketing.

Targets Select Audiences

Messages can be sent to targeted groups based on their specific needs when using email

marketing. This method of communication allows health care providers to send the appropriate information to the corresponding

patients.

Personalized Communication

When your target audience is personally addressed by your

company, this can generate patient loyalty, especially when you’re dealing

with very sensitive matters. Customized communication in the health care industry can help you

maintain relationships and is a great way to show that you care

about your patients.

Increased Online Interaction

One way to bridge the gap between your audience and your business is to

do email marketing. This is particularly important for health care businesses because a strong business-patient relationship is

key to patient satisfaction.

Newsletter Distribution

Another reason why health care businesses should do email marketing is because it’s the perfect medium for distributing newsletters and gaining exposure without boundaries. With email marketing, you have no

geographic boundaries restricting you, which means you can send

out newsletters to a wide-spread audience.

Now Start Your Email Marketing Campaign with OptinContacts Inc.

OptinContacts Inc is a leading B2B Email Database provider. Our expertise lie in the field Health care mailing list like Doctors Email List, Doctors Mailing List, Doctors Mailing List, Physician Mailing List,Physician Email database

thanks!ANY QUESTIONS?

Website: www.optincontacts.comCall: 888-508-1120Email: info@optincontacts.com