Get MoreEmail Subscribers

Justin Premickjustinp@aweber.com

@justinpremickhttp://aweber.com

At 9:15, You’ll Know:

•2 things your forms must do to make people join your list

•How to turn your 2 most popular pages into subscriber magnets

•3 more places on your blog to build your list

Normal Blog

•Header: title, picture

•Navigational tabs: about, contact, topics

•Main column: posts

•Sidebar: related posts, social media links, search bar

Sucks at building an email list!

Normal Blog

•Links for RSS, Twitter, Facebook, LinkedIn, Google+ (really?), Pinterest (come on...)

•But no email opt-in form -- or it’s buried somewhere

•Doesn’t get anyone excited about subscribing

Normal Blog

To Get People To Opt In, Your Forms

Must...•Make a COMPELLING offer

•Put the subscriber at ease

Most Forms FAIL TO DO THIS!

How To Get More Subscribers From

Your 2 Most Popular Pages

Your Homepage

•It’s not just about the sidebar form

•Creatively place inline forms

•Test lightbox/hover forms

“Greeter” Forms

•First-time visitors don’t usually return

•Don’t be shy about asking for the opt-in

Your About Page

One of your most visited pages

Why not build your list from it?

3 More Places to Build Your Email

List

#1: Sidebar

•Appears on every page

•Easy to add via WordPress widgets

•Higher = more visible = more opt-ins

•Keep it simple. Why should I subscribe?

#2: End of Posts

“Like what you just read? There’s more great stuff where that came from...”

#3: Comment Form

Commenters are extra engaged than non-commenters.

Make it easy for them to join your list and come back later.

WIIFM?

Get the Slides:

justinp@aweber.com@justinpremick

Thank You!

Questions? Find Me Here

slideshare.net/aweberinc