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Email Campaign Tear-down: An Interactive Workshop - Justin Premick
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Transcript of Email Campaign Tear-down: An Interactive Workshop - Justin Premick
At 9:15, You’ll Know:
•2 things your forms must do to make people join your list
•How to turn your 2 most popular pages into subscriber magnets
•3 more places on your blog to build your list
Normal Blog
•Header: title, picture
•Navigational tabs: about, contact, topics
•Main column: posts
•Sidebar: related posts, social media links, search bar
Sucks at building an email list!
Normal Blog
•Links for RSS, Twitter, Facebook, LinkedIn, Google+ (really?), Pinterest (come on...)
•But no email opt-in form -- or it’s buried somewhere
•Doesn’t get anyone excited about subscribing
Normal Blog
To Get People To Opt In, Your Forms
Must...•Make a COMPELLING offer
•Put the subscriber at ease
Most Forms FAIL TO DO THIS!
How To Get More Subscribers From
Your 2 Most Popular Pages
Your Homepage
•It’s not just about the sidebar form
•Creatively place inline forms
•Test lightbox/hover forms
“Greeter” Forms
•First-time visitors don’t usually return
•Don’t be shy about asking for the opt-in
Your About Page
One of your most visited pages
Why not build your list from it?
3 More Places to Build Your Email
List
#1: Sidebar
•Appears on every page
•Easy to add via WordPress widgets
•Higher = more visible = more opt-ins
•Keep it simple. Why should I subscribe?
#2: End of Posts
“Like what you just read? There’s more great stuff where that came from...”
#3: Comment Form
Commenters are extra engaged than non-commenters.
Make it easy for them to join your list and come back later.
WIIFM?
Get the Slides:
[email protected]@justinpremick
Thank You!
Questions? Find Me Here
slideshare.net/aweberinc
