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Pitch /

Persuasion

Elements of

Advertising

Ethos, Pathos,

LogosFallacies Potpourri

A famous person promotes a

product.

What is “Celebrity

Endorsement”

These include buy one, get one

free claims as well as all sorts of

premiums and give aways.

What is “Something for

Nothing”

What is “humor”

Camera film is often grainy and

shot is unsteady. People in ads

appear threatened and

uncomfortable.

What is “fear and insecurities”

Operates on a no frill approach

and tends to convince us of the

honesty and authenticity of the

product.

What is “Plain Folks”

Shape, size, and appearance

What is package

Targeted Consumer

What is purchaser

Goods, ideas, and services

What is product

How the advertisement attempts

to persuade you to buy the

products

What is pitch

The message is in a position

where potential consumers will

see it.

What is placement

When Cingular used fear and

insecurities, this type of

persuasion was being used:

What is pathos

When a doctor is a spokesperson

for a new drug for lowering

cholesterol

What is ethos

Tests show greater results

What is logos

The type of persuasion when a

car advertisement uses “..with

mpg (miles per gallon); rated #1

by car magazine”

What is logos

Give to the United Way, animal

shelter, etc.

What is pathos

People with high blood pressure

should use this medication

What is “unqualified

generalization”

When it says the burgers are as

good as the gossip, this fallacy is

being used.

What is “false analogy”

Proactive commercial with

Jessica Simpson

What is “argument from

authority”

9 our of 10 dentists recommend

using Crest.

What is “absolute authority”

If you get Verizon cell service,

many people will follow your

“network”

What is “faulty cause and effect”

The fresh French bread at the

front of the store

What is placement

Cherry Coke has a new fridge

pack.

What is package

State Farm insurance is one of

these (goods, idea, service)

What is service?

What is “Value and Reliability”

Public service announcement is

considered one of these (good,

idea, service)

What is “idea”