Elements of Ethos, Pathos, Persuasion Advertising...
Transcript of Elements of Ethos, Pathos, Persuasion Advertising...
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Pitch /
Persuasion
Elements of
Advertising
Ethos, Pathos,
LogosFallacies Potpourri
A famous person promotes a
product.
What is “Celebrity
Endorsement”
These include buy one, get one
free claims as well as all sorts of
premiums and give aways.
What is “Something for
Nothing”
What is “humor”
Camera film is often grainy and
shot is unsteady. People in ads
appear threatened and
uncomfortable.
What is “fear and insecurities”
Operates on a no frill approach
and tends to convince us of the
honesty and authenticity of the
product.
What is “Plain Folks”
Shape, size, and appearance
What is package
Targeted Consumer
What is purchaser
Goods, ideas, and services
What is product
How the advertisement attempts
to persuade you to buy the
products
What is pitch
The message is in a position
where potential consumers will
see it.
What is placement
When Cingular used fear and
insecurities, this type of
persuasion was being used:
What is pathos
When a doctor is a spokesperson
for a new drug for lowering
cholesterol
What is ethos
Tests show greater results
What is logos
The type of persuasion when a
car advertisement uses “..with
mpg (miles per gallon); rated #1
by car magazine”
What is logos
Give to the United Way, animal
shelter, etc.
What is pathos
People with high blood pressure
should use this medication
What is “unqualified
generalization”
When it says the burgers are as
good as the gossip, this fallacy is
being used.
What is “false analogy”
Proactive commercial with
Jessica Simpson
What is “argument from
authority”
9 our of 10 dentists recommend
using Crest.
What is “absolute authority”
If you get Verizon cell service,
many people will follow your
“network”
What is “faulty cause and effect”
The fresh French bread at the
front of the store
What is placement
Cherry Coke has a new fridge
pack.
What is package
State Farm insurance is one of
these (goods, idea, service)
What is service?
What is “Value and Reliability”
Public service announcement is
considered one of these (good,
idea, service)
What is “idea”