Travel & Tourism Industry

Part 1

What is Tourism?• The activities of persons

travelling to and staying in places outside their usual environments for not more than 1 consecutive year forleisure, business and other purposes.

Types of tourists

Business

Leisure

Leisure

• Group travelNormally conducted by a tour director who

takes care of all services from beginning to end of tour.

• Free independent traveller (FIT)Peoples who travel in small groups, usually

couples.

Business Travel

Individual travel

Group travel

Presentations

Consultations

1 to 1 meetings

investigations

Group meeting -

Seminars, conferences

Incentive trips

Exhibitions – trade fairs, shows

Corporate hospitality

Now class, have you ever gone to other places for

any other purposes……??? Give me some examples……..

To watch SEA games/

Olympic game

Stopover at a country during a long flight….am I correct, cher???

I know I know!!! To

seek medical

treatment!!

Some examples…

24th SEA games @ Thailand

FIFA World Cup

Travel & TourismWhere do we get the sources of information?

Note: before the conduct of this lesson, teacher should have gotten students to collect travel brochures.

Tourists and Travel information

• Tourist brochures

Tourist maps

• Routes & Location

Standard guidebook

Internet

Information found• Obtain information about location of the

city/ place

• How to move from place to place

• What are the attractions, transportation, restaurants, and lodging available

Group Activity : 30 minutes• Imagine you work as a tour guide in a local agency

1) Decide on 1 particular interest of a tourist. (e.g, shopping, ethnic cultures, sight- seeing, buy electronics products, etc)

2) Plan a 1 day trip based on this interest starting the day as early as 9am to 10pm. Itinerary will include transport, meals & etc assuming tourists are on a free and easy tour)

M.I.C.E

Meetings

Incentives

Conventions

Exhibitions

M.I.C.E Industry

• Provides an important source of revenue for the country.

Meetings

• Involve a group of people gathering for a common purpose. This includes training sessions for employees, business seminars and religious gatherings.

Incentives• Travel as a reward for sales or work performed by

employees or dealers of certain products.

Conventions• Refers to the gathering of a group of delegates to exchange

ideas, views and information of mutual interests.

Exhibitions

• An event designed to bring in together purveyors of products, equipment and services in an environment in which they can demonstrate their products and services to a group of participants at a convention or trade show.

M.I.C.E : Key players

Key players to ensure effective operation within the m.I.c.e industry

• Associations

An organized body that exhibits some variety of volunteer leadership structure which may employ staff and that serves a group of people who have some interest that they share in common.

Convention centres

• A public/ private assembly facility that is designed to host meetings and exhibits under one roof. It also provides banquet, F&B and concession service.

Tour operators• They are companies that contracts with hotels, transportation

companies, and other suppliers to offer a tour package.

• They help organise and arrange tours/ land services for both the participants as well as their spouses.

Hotels• Provides accommodation to participants

• Cater meeting and convention facilities on a smaller scale.

Convention & visitor bureaus

• Not-for-profit organisations designed to solicit visitors and conventions to a community.

• Help to coordinate all activities surrounding meetings and conventions to include marketing the destination, providing information about host facilities.

Travel itinerary planning

What is itinerary?

• Logical, interesting, and step-by-step organisation of the elements of a tour on a daily basis. There are 3 main factors to be considered.

1) Timing

2) Routing

3) Suppliers

Guidelines for planning itinerary

• Determine the time of the year/ day of the week

• How many days of tours

• General city tour as 1 of the 1st activities

• “Dramatic” last days in terms of destinations, attractions & events

Cont’d……

• Know what your target clients want

• Appropriate format

• Interesting and efficient routings

• No overburdening

• Plenty of rest stops

Cont’d……………………..

• Handle meal planning with care. (cater to special meals need)

• Reliable and well-financed service providers

Sample Tour itinerary

4 days Singapore Sight-seeing tour• Day 01: Manila/ Singapore (meals on board) Depart by afternoon flight to Singapore• Day 02: Singapore Breakfast at hotel After breakfast, embark on guided tour to Merlion Park,

Jurong Birdpark, Singapore zoo, and end at Singapore River

Dinner at clarke Quay

• Day 03 Breakfast at hotel Visit to Sentosa, experiencing the island resort of

Singapore. Visits to Underwater world, sky tower, and Dolphin Lagoon.

Lunch at Palawan beach Head for Newton Circus for seafood dinner

• Day 04 Checkout from hotel Breakfast at a local wet market Take a scenic tour to Botanical Garden after breakfast.

Visits include Orchid and Ginger Gardens Lunch Leaving for the airport

Your turn to plan an itinerary (30 mins)

• Pair up with a classmate• Imagine you work as a tour planner in a

local tour agency.• You are to plan for a group of 20 tourists

from Japan who are here in Singapore on a 3-day shopping trip.

• Present your itinerary on a piece of mahjong paper clearly provided by your teacher

Types of Attractions

Classified into the followings…..

• Commercial

• Heritage

• Live entertainment

Commercial

• Amusement park/ Theme park

• Shopping

Heritage includes…..

• Museums and historical sites

• Zoos and aquariums

• Parks and reserves

• Fairs and festivals

Live entertainment

• Special need for traveller and others seeking additional leisure-time activities.

• Can be classified under

1) sporting activities

2) performing arts

Swan lake, Phantom of the opera blah…..

Qn: Where is Olympic 2008

going to be held?