Elements of business skills chapter 4 slides
-
Upload
chen-yugin -
Category
Education
-
view
4.120 -
download
2
Transcript of Elements of business skills chapter 4 slides
Travel & Tourism Industry
Part 1
What is Tourism?• The activities of persons
travelling to and staying in places outside their usual environments for not more than 1 consecutive year forleisure, business and other purposes.
Types of tourists
Business
Leisure
Leisure
• Group travelNormally conducted by a tour director who
takes care of all services from beginning to end of tour.
• Free independent traveller (FIT)Peoples who travel in small groups, usually
couples.
Business Travel
Individual travel
Group travel
Presentations
Consultations
1 to 1 meetings
investigations
Group meeting -
Seminars, conferences
Incentive trips
Exhibitions – trade fairs, shows
Corporate hospitality
Now class, have you ever gone to other places for
any other purposes……??? Give me some examples……..
To watch SEA games/
Olympic game
Stopover at a country during a long flight….am I correct, cher???
I know I know!!! To
seek medical
treatment!!
Some examples…
24th SEA games @ Thailand
FIFA World Cup
Travel & TourismWhere do we get the sources of information?
Note: before the conduct of this lesson, teacher should have gotten students to collect travel brochures.
Tourists and Travel information
• Tourist brochures
Tourist maps
• Routes & Location
Standard guidebook
Internet
Information found• Obtain information about location of the
city/ place
• How to move from place to place
• What are the attractions, transportation, restaurants, and lodging available
Group Activity : 30 minutes• Imagine you work as a tour guide in a local agency
1) Decide on 1 particular interest of a tourist. (e.g, shopping, ethnic cultures, sight- seeing, buy electronics products, etc)
2) Plan a 1 day trip based on this interest starting the day as early as 9am to 10pm. Itinerary will include transport, meals & etc assuming tourists are on a free and easy tour)
M.I.C.E
Meetings
Incentives
Conventions
Exhibitions
M.I.C.E Industry
• Provides an important source of revenue for the country.
Meetings
• Involve a group of people gathering for a common purpose. This includes training sessions for employees, business seminars and religious gatherings.
Incentives• Travel as a reward for sales or work performed by
employees or dealers of certain products.
Conventions• Refers to the gathering of a group of delegates to exchange
ideas, views and information of mutual interests.
Exhibitions
• An event designed to bring in together purveyors of products, equipment and services in an environment in which they can demonstrate their products and services to a group of participants at a convention or trade show.
M.I.C.E : Key players
Key players to ensure effective operation within the m.I.c.e industry
• Associations
An organized body that exhibits some variety of volunteer leadership structure which may employ staff and that serves a group of people who have some interest that they share in common.
Convention centres
• A public/ private assembly facility that is designed to host meetings and exhibits under one roof. It also provides banquet, F&B and concession service.
Tour operators• They are companies that contracts with hotels, transportation
companies, and other suppliers to offer a tour package.
• They help organise and arrange tours/ land services for both the participants as well as their spouses.
Hotels• Provides accommodation to participants
• Cater meeting and convention facilities on a smaller scale.
Convention & visitor bureaus
• Not-for-profit organisations designed to solicit visitors and conventions to a community.
• Help to coordinate all activities surrounding meetings and conventions to include marketing the destination, providing information about host facilities.
Travel itinerary planning
What is itinerary?
• Logical, interesting, and step-by-step organisation of the elements of a tour on a daily basis. There are 3 main factors to be considered.
1) Timing
2) Routing
3) Suppliers
Guidelines for planning itinerary
• Determine the time of the year/ day of the week
• How many days of tours
• General city tour as 1 of the 1st activities
• “Dramatic” last days in terms of destinations, attractions & events
Cont’d……
• Know what your target clients want
• Appropriate format
• Interesting and efficient routings
• No overburdening
• Plenty of rest stops
Cont’d……………………..
• Handle meal planning with care. (cater to special meals need)
• Reliable and well-financed service providers
Sample Tour itinerary
4 days Singapore Sight-seeing tour• Day 01: Manila/ Singapore (meals on board) Depart by afternoon flight to Singapore• Day 02: Singapore Breakfast at hotel After breakfast, embark on guided tour to Merlion Park,
Jurong Birdpark, Singapore zoo, and end at Singapore River
Dinner at clarke Quay
• Day 03 Breakfast at hotel Visit to Sentosa, experiencing the island resort of
Singapore. Visits to Underwater world, sky tower, and Dolphin Lagoon.
Lunch at Palawan beach Head for Newton Circus for seafood dinner
• Day 04 Checkout from hotel Breakfast at a local wet market Take a scenic tour to Botanical Garden after breakfast.
Visits include Orchid and Ginger Gardens Lunch Leaving for the airport
Your turn to plan an itinerary (30 mins)
• Pair up with a classmate• Imagine you work as a tour planner in a
local tour agency.• You are to plan for a group of 20 tourists
from Japan who are here in Singapore on a 3-day shopping trip.
• Present your itinerary on a piece of mahjong paper clearly provided by your teacher
Types of Attractions
Classified into the followings…..
• Commercial
• Heritage
• Live entertainment
Commercial
• Amusement park/ Theme park
• Shopping
Heritage includes…..
• Museums and historical sites
• Zoos and aquariums
• Parks and reserves
• Fairs and festivals
Live entertainment
• Special need for traveller and others seeking additional leisure-time activities.
• Can be classified under
1) sporting activities
2) performing arts
Swan lake, Phantom of the opera blah…..
Qn: Where is Olympic 2008
going to be held?