THE SOCIAL BREAK-UP:WHY CONSUMERS UNSUBSCRIBE, UNLIKE & UNFOLLOW YOUR BRAND…

@jkrohrs@exacttarget

…ORTHREE

REASONS TO BE

OBSESSED WITHENGAGEMENT

BRANDSWANTRELATIONSHIPS

BUT WE’RE SPEED DATERS

AT HEART

MARKTERSLONG FOR

THE SIMPLE ROMANCE

OF READERS,LISTENERS &

VIEWERS

INSTEAD OFTHE ADDEDCOMPLEXITY OFSUBSCRIBERS,FANS &FOLLOWERS

<1990 1990s

Direct MailTelephone

1999 2000s 2011TVRadioPrintDisplay

IMEmailDirect MailTelephone

TVRadioPrintDisplayCable TVWebsiteSearchOnline Display

IMEmailDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing

Mobile EmailSMSIMEmailDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsContextualWikisSocial NetworksMobile Web

Social DMVoice MarketingMobile EmailSMS + MMSIM EmailDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogs/ RSSPodcastsContextual WikisSocial NetworksMobile WebBehavioral Social Media & AdsVirtual WorldsWidgetsTwitterMobile AppsGeolocation

THE MARKETING (R)EVOLUTION

www.exacttarget.com/sff

93% ARE SUBSCRIBERS

42% ARE FANS

5% ARE FOLLOWERS

WHAT IF WELOOKED ATWHY SFFsABANDONBRANDS?

BOREDOM & IRRELEVANCE

FREQUENCY

MISSEDEXPECTATIONS

…ORTHREE

REASONS TO BE

OBSESSED WITHENGAGEMENT

EMAIL DELIVERABILITY

FACEBOOK VISIBILITY

TWITTER AMPLIFICATION

www.exacttarget.com/hubinaction