Eis mon 1330 sponsor exact target
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THE SOCIAL BREAK-UP:WHY CONSUMERS UNSUBSCRIBE, UNLIKE & UNFOLLOW YOUR BRAND…
@jkrohrs@exacttarget
…ORTHREE
REASONS TO BE
OBSESSED WITHENGAGEMENT
BRANDSWANTRELATIONSHIPS
BUT WE’RE SPEED DATERS
AT HEART
MARKTERSLONG FOR
THE SIMPLE ROMANCE
OF READERS,LISTENERS &
VIEWERS
INSTEAD OFTHE ADDEDCOMPLEXITY OFSUBSCRIBERS,FANS &FOLLOWERS
<1990 1990s
Direct MailTelephone
1999 2000s 2011TVRadioPrintDisplay
IMEmailDirect MailTelephone
TVRadioPrintDisplayCable TVWebsiteSearchOnline Display
IMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing
Mobile EmailSMSIMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsContextualWikisSocial NetworksMobile Web
Social DMVoice MarketingMobile EmailSMS + MMSIM EmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogs/ RSSPodcastsContextual WikisSocial NetworksMobile WebBehavioral Social Media & AdsVirtual WorldsWidgetsTwitterMobile AppsGeolocation
THE MARKETING (R)EVOLUTION
www.exacttarget.com/sff
93% ARE SUBSCRIBERS
42% ARE FANS
5% ARE FOLLOWERS
WHAT IF WELOOKED ATWHY SFFsABANDONBRANDS?
BOREDOM & IRRELEVANCE
FREQUENCY
MISSEDEXPECTATIONS
…ORTHREE
REASONS TO BE
OBSESSED WITHENGAGEMENT
EMAIL DELIVERABILITY
FACEBOOK VISIBILITY
TWITTER AMPLIFICATION
www.exacttarget.com/hubinaction
