Post on 08-May-2015
description
Social Media Conference
21 March 2012
www.charitycomms.org.uk
#CCsocmed
Effective Use of LinkedIn
Wednesday 21st March 2012
twitter.com/chloeatindium
twitter.com/indiumonline
Indiumonline.co.uk/blog
uk.linkedin.com/in/indiumchloethomas
Chloё Thomas
• indiumonline
» Online marketing
» PPC
» SEO
» Affiliates
• Indiumtraining
» Bespoke & Open Training Workshops
» Facebook Pages
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
Breakout Overview
• How LinkedIn works
o For individuals
o For companies
• The most important LinkedIn tools
• How to optimise your LinkedIn activity to improve your
results
• How to use LinkedIn Ads
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
• 100m users worldwide (March 2011) – grows by 1m a week
• 11m users across Europe
• 5m+ UK users (Dec 2010) – grew by 2m in 2010
• Over 2m companies have Linkedin Company Pages
• There were nearly two billion people searches on LinkedIn in 2010
Why LinkedIn?
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
Overlaps with Online PR, SEO, the Real World
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
Social
Media
PR The Real
World
SEO
• Your address book
• Your professional
networking tool
• Email system
• Notice board
• Support forum
• “Free”
What is LinkedIn?
• Complement and amplify
what you’re already doing
• It’s another one-to-one
contact channel
• Publicise events
• Group mailings
• Enable prospects to find you
• Find prospects and make
contact
Why should you be
using it?
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
The Theory of LinkedIn
1st Level
2nd Level
& Groups
3rd Level
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
• One Off Set Up
• Profile Page
• Skills
• Company Page
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
• Use the ‘right’ job title
• Do fill in your previous employers
• Write a strong description
• Add Skills – lots of skills!
• Take control of the Company Page
One off Set Up Top Tips
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
• Status Updates
• Connections & Recommendations
• Join the conversation
• Groups
• Answers
• Custom Search “Signal”
Harness the Power of LinkedIn
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
Daily Activities Top Tips
• 1st few pages of “People you may know”
• Check saved searches
• Check group discussions
• Check link invitations
• Check inbox
• Share update of what you’re working on
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
Precise targeting:
• Geographic –
country & town
• Company – name or
sector & size
• Job Title – specific
or categories
• Groups members
• Gender
• Age
And collect leads
LinkedIn Ads
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk
• To get the slides emailed to you this afternoon – give
me your card
• Any questions:
• chloe@indiumonline.co.uk
• 01865 980 630
• @chloeatindium
And please connect on LinkedIn
onlinemarketingworkshops.co.uk01865 980 630
info@indiumtraining.co.uk