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EFFECTIVE MEDIACOMMUNICATIONS

FOR THE MILITARYIN THE 21ST CENTURY

EFFECTIVE MEDIACOMMUNICATIONS

FOR THE MILITARYIN THE 21ST CENTURY

By Kof BARTELSBy Kof BARTELS

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WHAT IS THE MASS MEDIAWHAT IS THE MASS MEDIA

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WHAT IS THE MASS MEDIAWHAT IS THE MASS MEDIA

• Mass meda s !"e mea#s !"a! a$e %sed !o&omm%#&a!e !o !"e 'e#e$a( )%*(&+ Mass medamea#s !e&"#o(o'y !"a! s #!e#ded !o $ea&" a massa%de#&e+ I! s !"e )$ma$y mea#s o, &omm%#&a!o#%sed !o $ea&" !"e -as! ma.o$!y o, !"e 'e#e$a()%*(&+ T"e mos! &ommo# )(a!,o$ms ,o$ mass meda

a$e #e/s)a)e$s0 ma'a#es0 $ado0 !e(e-so#0 a#d!"e I#!e$#e!+ T"e 'e#e$a( )%*(& !y)&a((y $e(es o#!"e mass meda !o )$o-de #,o$ma!o# $e'a$d#')o(!&a( ss%es0 so&a( ss%es0 e#!e$!a#me#!0 a#d#e/s # )o) &%(!%$e+

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HISTORY OF MASS MEDIA IN NIERIAHISTORY OF MASS MEDIA IN NIERIA

•  T"e N'e$a# mass meda "a-e *ee# des&$*ed as a)$od%&! o, #a!o#a(s! s!$%''(e+ W"(e !"s s *e(e-ed!o &e$!a# e3!e#!0 o# !"e o!"e$ "a#d0 o)#ed !"a! !"emsso#a$y a&!-!es # Wes! A,$&a# &oas!0 *e'###',$om F$ee!o/# /as a&!%a((y !"e *ed$o&4 o, medae-o(%!o# # N'e$a+ D5e$e#! s&"o(a$s "a-e

&a!e'o$ed !"e e-o(%!o# o, mass meda # N'e$a#!o d5e$e#! )"ases+ Tado$ 617789:;< &(assfed !#!o !"$ee )"ases as ,o((o/s9

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HISTORY OF MASS MEDIA IN NIERIAHISTORY OF MASS MEDIA IN NIERIA

• I# !"e o)#o# o, O'%#s. 617=7<0 !"e "s!o$y o, !"eN'e$a# meda &a# *e &(assfed #!o ,o%$ e$as+ T"ese a$e

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HISTORY OF MASS MEDIA IN NIERIAHISTORY OF MASS MEDIA IN NIERIA

• A dee)e$ (oo4 a! /"a! "a))e#ed !o/a$ds !"e (a!!e$)a$! o, !"e 17!" &e#!%$y $e-ea(s !"a! !"e msso#a$esa&!%a((y )(ayed s'#f&a#! $o(es # !"e e-o(%!o# o,!"e meda0 )a$!&%(a$(y # N'e$a+ T"e /ay ,o$ !"eeme$'e#&e o, #e/s)a)e$s # N'e$a /as )a-ed *ya# A#'(&a# Msso#a$y0 Re-+ He#$y To/#se#d /"o

es!a*(s"ed !"e f$s! #e/s)a)e$0 I/e I$o"## 1=7 a!A*eo4%!a+ Hs mo!-es /e$e a &om*#a!o# o,$e('o#0 ed%&a!o#0 e&o#om&0 so&a( a#d &%(!%$a(/!" a -e/ !o )e#e!$a!e a#d #%e#&e !"e Yo$%*as)ea4#' &omm%#!y o, N'e$a /!" C"$s!a#

$e('o#+ O!"e$ ,a&!o$s !"a! (a!e$ &o#!$*%!ed !o !"ee-o(%!o# a#d '$o/!" o, !"e )$ess # N'e$a #&(%de!"e #&$eased (!e$a&y (e-e( a#d !"e (a!e$&o#s&o%s#ess o, some A,$&a# #!e((e&!%a(s /"osea/a4e#ed #!e$es!s # so&a(0 )o(!&a( a#d e&o#om&

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HISTORY OF MASS MEDIA IN NIERIAHISTORY OF MASS MEDIA IN NIERIA

•  T"e )os!>/o$(d /a$ e$a *e!/ee# 17:; a#d 178; /as)a$!&%(a$(y s'#f&a#! # !"e "s!o$y o, !"e N'e$a#)$ess+ A)a$! ,$om !"e '$ea!e$ )o)%(a$sa!o# o,#e/s)a)e$ #d%s!$y0 as /e(( as !"e !a4e>o5 o,s!$o#'e$ a#d mo$e -*$a#! meda /!" #&$eased#a!o#a(s!s &o#s&o%s#ess0 6D$ N#amd A4/e a#d

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HISTORY OF MASS MEDIA IN NIERIAHISTORY OF MASS MEDIA IN NIERIA

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!"e B$!s" Co(o#a( 'o-e$#me#!+ Ho/e-e$0 !smo#o)o(y /as *$o4e# # 177 /"e# !"e Wes!e$#N'e$a B$oad&as!#' Co$)o$a!o# &omme#&ed !s&omme$&a( !e(e-so# a#d $ado *$oad&as!s #I*ada#+ We &a# sa,e(y say Te(e-so# &ame #!o

N'e$a # 1770 a yea$ *e,o$e !"e #de)e#de#&e o,!"e &o%#!$y+ O&a((y !"o%'"0 !"e Wes!e$# N'e$a Te(e-so# 6WNTV< /as &ommsso#ed o# Sa!%$day0O&!o*e$ 10 171 a#d !$a#sm!!#' ,$om !"e '$o%#dso, )a$(ame#! *%(d#' a#d "as !s s(o'a# as rst in

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HISTORY OF MASS MEDIA IN NIERIAHISTORY OF MASS MEDIA IN NIERIA

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