Post on 24-Oct-2021
1 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Effective co-operation to promote innovation in global markets- Nokia view
OECD workshop on Environmental Innovation and Global MarketsBerlin 20-21 September
Olli-Pekka MäkirintalaDirector, Positive Consumption, Nokia Mobile Phones(olli-pekka.makirintala@nokia.com)
2 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Vision and missionIn a world where everyone can be connected,
we take a very human approach
to technology.
3 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Nokia at a glance – Market share approaching 40 %
• Head office in Finland, operations around the world• Sales in more than 150 countries
Net sales (EUR million)
Operating profit (EUR million)
Operating margin (%)
Earnings per share, diluted (EUR)
Research and development (EUR million)
% of net sales
Personnel (year-end)
2006
41 121
5 488
13.3
1.05
3 897
9.5
68 483
+20
+18
+27
+2
+16
Change, %2005
34 191
4 639
13.6
0.83
3 825
11.2
58 874
4 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Countries with: manufacturing facilities strong R&D presence sales & marketing
Global reach
5 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Nokia – the industry leader in multipurpose devicesNokia is #1 globally in cameras, music, converged and WCDMA devices:
• Approx. 140 million cameras sold in 2006 • Close to 70 million music devices sold
in 2006 • Close to 40 million converged devices
shipped in 2006 (total industry volume approx. 80 million units)
• The market leader in WCDMA devices globally
6 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Nokia -approach
As the market leader eco-innovation is an essential part of Nokia business portfolio and responsibility
7 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Life Cycle Thinking –the basis for environmental work
•Origin of the materials•Hazardous materials•Amount of materials•Energy consumption•Recyclability
•Nokia’s responsibility in the value chain
•Good housekeeping•Energy•Waste
•Guidance for environmentally sound use
•Take back•Disassembly •Recycling•Safe disposal
Design for Environment (DfE)
Supplier Network
Management
End-of-Life Practices (EoL)
Environmental Management
Systems (EMS)
Rawmaterials
Product & technology development
Suppliers’ activities
Own operations
Use
Reuserecoveryrecycling
disposal
8 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Nokia View:
Environmental benefits can be achieved very efficientlywhen they are in line with business benefits- Often they are
9 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
h
Co-operation
1.Impact on demand
2.Impact on supply
10 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Create Demand:
Market oriented toolsRecognize front runnersRaise awareness
Develop High Standards:
Voluntary Agreements with proactive companiesIntegrated Product Policy –type approachLegislation where needed
11 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Stakeholder consultation
12 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Stakeholder dialogue:
Global thinking is a mustBut the crucial thing is also a working Stakeholder dialogue
The following shall also be considered:Product / Product type approachLife Cycle approachThe whole value chain shall act
13 © 2007 Nokia OECD_Workshop_092007_Nokia.ppt / 21.9.2007 / Olli-Pekka Mäkirintala
Funding:
Global companies drive the development:-joint projects and / or-investments by the supplier
Venture Capital
Governmental / other public funding / support