Editorial media increasing becoming social

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Editorial Media is adopting Social

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Purpose

• Understand the way existing Editorial Media Platforms is adopting Social elements

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What is “Incorporating Social” all about?

• Allowing users to publish content

– It can be posted by anyone

– It is available in public

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How is it helping Editorial Media?

• Increase visitors loyalty

• Makes the content dynamic

• Direct Feedback from the Users

• Build confidence by making user views public

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Risks associated with getting Social

• Might lead to offensive content or language

• Might lead to copyright infringement issues

• User-generated content might not be relevant tothe overall theme

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Editorial Content User Generated Content

Editorial Media are increasing becoming Social

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Direction of Editorial Media

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Direction of Editorial Media

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Editorial & Social Getting Inseparable

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Editorial & Social Getting Inseparable

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Summary

• Editorial Media is increasingly adopting Social

• There are advantages and risks associated with incorporating social elements.

• In some platforms, Social & Editorial content are becoming inseparable

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Editorial media increasing becoming social

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Transcript of Editorial media increasing becoming social

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