Direct-to-Church Case Study:

InterVarsity Press

ECPA Executive Leadership Summit

May 6, 2008

Mission: The University

“We take captive every thought to make it obedient to Christ”

Apostle Paul

“We love the church,

respect and feed onits rich heritage, anddesire to serve it

withgrace and truth”

InterVarsity

Press

Mission: The Church

Mission: The World

“So that the world may believe.”

Jesus

Market: Changes

•Culture

•Christian Trade

•Church

Why We Serve the Church…

The Direct-to-Church SolutionThe Publishing Challenge ~

The QuestionsThe ProcessThe OptionsThe Choice (s)The Results

First Steps: “Press-O-Matic,”

(IVP Book Club)

Bible Speaks Today:The Church Evangelical

Ancient Christian Commentary on Scripture:

The Church Ecumenical

Ancient Christian Commentary on Scripture:

The Church Ecumenical

IVPChurchLink: The Church Resourced

Inductive Bible Study: The Church Grounded and Rooted

Reformation Commentary on Scripture: The Church Reforming

IVP $ Sales

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$4,500,000

$5,000,000

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9

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90-9

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91-9

2

92-9

3

93-9

4

94-9

5

95-9

6

96-9

7

97-9

8

98-9

9

99-0

0

00-0

1

01-0

2

02-0

3

03-0

4

04-0

5

05-0

6

06-0

7

CBA (Trade Stores, Distributors)

Direct (Continuity, Book Club,Church)

Academic Stores

Internet (Amazon.com)

The Results

A few things we’ve learned Along the 40-year journey…

• Can be a key acquisitions tool

• Requires a personnel focus

• The need for robust publishing software

• Importance of refined lists, data

• Life cycle

• Multiple layers and service options

It’s a Value (s) Proposition…

“We love the church, respect and feed on its rich heritage, and desire to serve it with grace and truth.”

- InterVarsity Press’s Values Statement

Q&A

Contact:

bfryling@ivpress.com

jcrosby@ivpress.com