Post on 12-Jan-2015
description
@commercebrain #eCommerceBrazil2013
Similarities and differences
in eCommerce in BRIC
Yulia V SmirnovaCEO and Founder
CommerceBrain.com
@commercebrain #eCommerceBrazil2013
Similarities
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Market SIZE
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Market SIZE MATTERS
$25B
$11 to 38M
$38B
$443B
2015
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“Loco “ ….EccentricGovernment
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@commercebrain #eCommerceBrazil2013
@commercebrain #eCommerceBrazil2013
“Should we be making a list of bribes available to ease the process of the process?”
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Logistics MUST BE BUILT
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Payment “CASH, PLEASE”
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Differences
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Differences
Environment Culture
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Russia Giving It All for the Love of Beauty = (Fashion)
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China Eat Everything That Moves = Selling Anything You Want
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India Travel & Flying Carpet
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Brazil“A beleza é a felicidade”
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What can we learn from it all?
@commercebrain #eCommerceBrazil2013
Lessons LEARNED
① Tap into culture ② Solve what you can first (logistics)③ Adopt marketplace model (spread
risk)④ Partner up with competition⑤ Invest in technology and people⑥ Dare to be different from the status
quo = you are not your government
@commercebrain #eCommerceBrazil2013
2 BONUSES① List of top 10 BRIC
retailers• commercebrain.com
/topecommercesitesbricbonus
② Limited time free copy of upcoming book• commercebrain.com/
profitbook• contact@commercebrain.co
m
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What can we apply from it all?
Malte Hoffman Co-founder and Social Director
Pedro GuastiVP of Marketing and Intelligence