eCommerce Market Similarities and Differences in BRIC Countries
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@commercebrain #eCommerceBrazil2013 Similarities and differences in eCommerce in BRIC Yulia V Smirnova CEO and Founder CommerceBrain.com
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1) Brief overview of ecommerce trends in the developing countries. 2) Lessons from the top 10 sites and a starter for the panel discussion at eCommerce Brazil Forum 2013, with Yulia V Smirnova, CEO and Founder of CommerceBrain.com, (a consulting practice helping online retailers grow online sales and online shops go to market) and the 2 leading Latin American retailers (Dafiti and Buscape).
Transcript of eCommerce Market Similarities and Differences in BRIC Countries
@commercebrain #eCommerceBrazil2013
Similarities and differences
in eCommerce in BRIC
Yulia V SmirnovaCEO and Founder
CommerceBrain.com
@commercebrain #eCommerceBrazil2013
Similarities
@commercebrain #eCommerceBrazil2013
Market SIZE
@commercebrain #eCommerceBrazil2013
Market SIZE MATTERS
$25B
$11 to 38M
$38B
$443B
2015
@commercebrain #eCommerceBrazil2013
“Loco “ ….EccentricGovernment
@commercebrain #eCommerceBrazil2013
@commercebrain #eCommerceBrazil2013
@commercebrain #eCommerceBrazil2013
“Should we be making a list of bribes available to ease the process of the process?”
@commercebrain #eCommerceBrazil2013
Logistics MUST BE BUILT
@commercebrain #eCommerceBrazil2013
Payment “CASH, PLEASE”
@commercebrain #eCommerceBrazil2013
Differences
@commercebrain #eCommerceBrazil2013
Differences
Environment Culture
@commercebrain #eCommerceBrazil2013
Russia Giving It All for the Love of Beauty = (Fashion)
@commercebrain #eCommerceBrazil2013
China Eat Everything That Moves = Selling Anything You Want
@commercebrain #eCommerceBrazil2013
India Travel & Flying Carpet
@commercebrain #eCommerceBrazil2013
Brazil“A beleza é a felicidade”
@commercebrain #eCommerceBrazil2013
What can we learn from it all?
@commercebrain #eCommerceBrazil2013
Lessons LEARNED
① Tap into culture ② Solve what you can first (logistics)③ Adopt marketplace model (spread
risk)④ Partner up with competition⑤ Invest in technology and people⑥ Dare to be different from the status
quo = you are not your government
@commercebrain #eCommerceBrazil2013
2 BONUSES① List of top 10 BRIC
retailers• commercebrain.com
/topecommercesitesbricbonus
② Limited time free copy of upcoming book• commercebrain.com/
profitbook• [email protected]
m
@commercebrain #eCommerceBrazil2013
What can we apply from it all?
Malte Hoffman Co-founder and Social Director
Pedro GuastiVP of Marketing and Intelligence
