Post on 18-Dec-2014
description
How to win the Zero Moment of Truth
Stephen Kenwright, Head of Search@stekenwright
http://b3.io/FirstMoment
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http://b3.io/ZeroMoment
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Source: Nielsen
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These aren’t the sites you’re looking for
@stekenwright
The current
CITATIONS
BUILD
CONVERSATIONS
NEWS
Popularity
LINKS
Authority Relevance
Freshness
is listening to…
DESIGN
CONTENT
PLATFORM
Engagement
UX
StructureQuality
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http://b3.io/PopularityVsAuthority
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Build Links ?
Profit
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What is the most important factor in the design of a website?
The website makes it easy for me to find what I want
The website offers a cutting edge interactive experience
The website has a beautiful appearance
Other
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Content
Content
Content
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+2,800%TRAFFIC
INCREASE
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Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
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Thank you!Get in touch: stephen.kenwright@branded3.com
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