Post on 15-Mar-2018
eBay New Seller Seminar
Disclaimer:
The information in this file is for reference and informational purpose only. Policies and references
contained in this file are subject to change at any time without prior notice.
This information is copyright work of eBay International AG, no reproduction and distribution, in whole
and in part, is allowed for any purpose.
For detailed and most up to date information, you can refer to :
www.ebay.com
www.ebay.co.uk
www.ebay.com.au
CONTENT
• GROW with eBay
• eBay Basic
• How to be a Top Rated Seller
• Do & Don’t on eBay
• Useful tools
GROW with ebay
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EBAY MARKETPLACE HIGHLIGHT
500 LISTINGS
124 M
25
MILLION
3.2 MILLION NEW BUYERS VIA MOBILE IN Q32013
+200M eBay APP DOWNLOAD SINCE 2008
>2 BILLION
of items are purchased by shoppers from outside their countries
22%
ACTIVE USERS IN 190 COUNTRIES
MILLION SELLERS FROM AROUND THE WORLD
ITEM SOLD
30+ SITES GLOBALLY
4
PROMISING TRADITIONAL MARKETS AND NEW EMERGING MARKETS
US, UK AND AUSTRALIA REMAIN ONGOING
EBAY STRONGHOLDS
EMERGING MARKETS: - BRAZIL
- ISRAEL
- RUSSIA * ASIA EXPORT INDEX 2012
GROW with ebay
ebay.com
ebay.co.uk
ebay.com.au
ebay.de
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GROW with ebay
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GROW with ebay
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GROW with ebay
Why sell on eBay
‣ eBay is the best place to sell online and make money.
With over 100 million buyers, eBay is one of the world’s largest online marketplace
With so many buyers,
eBay gives you the opportunity to find more buyers to pay more for your items.
Selling on eBay / 8
Successful new seller roadmap Selling on eBay / 9
Register eBay Acc Attend newbie
workshop
List at least
100+ SKU
Gain no less than
100 positive feedback Conduct 400+ transactions
in 3 months
Become Top Rated seller Increase assortment variety
eBay 101
Listing Fee on eBay Selling on eBay / 11
eBay Category
Cross Broader Trade Seller Fee
New FVF eTRS FVF PayPal fee＊ Exchange
Rate Total Fee
Desktop & All-in-Ones 4% 3.2% 3.2%** 3.2% 9.6% - 10.4%
Video Game Console 4% 3.2% 3.2%** 3.2% 9.6% - 10.4%
Consumer Electronics &
Cameras Photo (Device) 6% 4.8% 3.2%** 3.2% 11.2% - 12.4%
Musical Instruments & Gear 7% 5.6% 3.2%** 3.2% 12% - 13.4%
Motors Parts & Accessories 8% 6.4% 3.2%** 3.2% 12.8% - 14.4%
Collectibles
Clothing, Shoes & Accessories 9% 7.2% 3.2%** 3.2% 13.6% - 15.4%
Home & Garden 9% 7.2% 3.2%** 3.2% 13.6% - 15.4%
Camera & Photo Accessories,
Cell Phone Accessories (Accs.) 9% 7.2% 3.2%** 3.2% 13.6% - 15.4%
Jewelry & Watches 9% 7.2% 3.2%** 3.2% 13.6% - 15.4%
Safety sell on eBay Selling on eBay / 12
‣ Account limits allow us to review account activity and confirm certain information from the
seller. These limits vary by seller and may be increased based on your overall selling
activity.
Available
Selling limits
Used
Selling limits
New Seller – Category limits Selling on eBay / 13
Category New Seller
Laptops
Desktops
TV's 1 per 30-day period
Cameras and Camcorders
Car electronic
Cell Phones and Smart Phones
GPS Navigation
Gift cards
Home audio / Home Theater (does not include DVDs)
iPads, Tablets, eReaders / iPod and MP3 Players
Monitor/Scanner/Printer/Projector
Portable Audio & Headphones
Small Kitchen Appliances
Software
Sporting Goods - Exercise & Fitness
Textbooks
Video Games / Video Systems
5 per 30-day period
Camera Accessories
Cell Phone Accessories
Computers & Networking - Computer Accessories / Computer Components / Other
Computers & Networking - Drives & Storage
Fashion Jewelry / Fine Jewelry
Fragrances
Handbags & Wallets
Jewelry - Design & Repair / Designer Brands
Jewelry - Loose Beads / Loose Diamonds & Gemstones
Men's Accessories
Men's Clothing & Men's Shoes
Watches
Women's Accessories
Women's Clothing & Women's Shoes
Music CD's
20 per 30-day period
Business & Industrial 100 per 30-day period
Flash Memory (branded & non branded) Limit New sellers to 5 quantity per listing and 5 listings per 30-day
For new sellers within 90 days , eBay limits the number of items that can be listed in a calendar
month in some categories.
http://pages.ebay.com/help/sell/sellinglimits.html#category
Selling on eBay / 14 A competitive listing on eBay
Search Result Page View item Page
A competitive listing on eBay Selling on eBay / 15
1. Utilize eBay gallery
(Max. 12 pics)
2. Fill in all
item specific
4. Keep sold record
to enhance
words of mouth
3. Get the most out
of the store
5. Appropriate
shipping method
List your first item Selling on eBay / 16
1. Sell an item 2. Search the category 3. Choose the category
4. Fill in the Sell Your Item form
Competitive listing standard Selling on eBay / 17
1. Photo
Size, Pixel requirement
For the best possible display of your listing on all eBay pages, take pictures with a 500 ~1600
pixel dimension on the longest side.
The picture quality requirements do not allow borders added to the picture after it was taken.
No seller-added text or artworks, including such as “Free Shipping” sales information.
Competitive listing standard Selling on eBay / 18
2. Item Specific
Item specifics let you provide details about the item you're selling, such as brand, size type,
size, color, and style. These details appear at the top of your listing description, in a consistent
format, making it easy for buyers to get the facts about your item.
Competitive listing standard Selling on eBay / 19
3. Why get a eBay Store
‣ Free listings & lower final value fee
‣ Improved design to turn browsers into buyers
‣ Powerful marketing tools to drive sales
URL: http://pages.ebay.com/storefronts/start.html
Find your best store for your business Selling on eBay / 20
URL: http://www.fees.ebay.com/feeweb/feeillustrator
Competitive listing standard Selling on eBay / 21
4. Appropriate Shipping method
‣ Economy (10 - 14 days)
‣ E-express (US / UK / CA/
AU)
‣ B-post (EU)
‣ DHL Global Mail (US)
‣ Airmail (Rest of countries)
‣ Standard (5 - 9 days)
‣ TNT / Toll (AU)
‣ Expedited (2 - 4 days)
‣ Winit warehouse (US / AU)
Appropriate Shipping method Selling on eBay / 22
eBay managed shipping solutions for Hong Kong exports features of services
Hong Kong Local to USA
COE Hong Kong HK Post eExpress DHL Global Mail Winit
Solutions Local pickup Economy Economy Warehouse
Destination Coverage
Pickup for all eBay Economy
& Warehouse shipping
solutions
USA(all states) USA(all states) USA(all states)
Drop-off Location Pickup incl. 39 Post offices Tsuen Wan Yuen Long
Parcel Weight Limitation - < 2 kgs < 2 kgs -
Minimum Charges HK $9 / pickuo 50g 50g 20kgs / shipment
Charge Volumetric Weight - No Yes Yes
Transit Times Same day/Next day 7-14 days 4-9 days 1-4 days (domestic)
Tracking Yes Yes Yes Optional
Proof of Delivery Yes Yes Yes Optional
Signature Proof of Delivery No No No Optional
Li-Battery Acceptance Yes No Yes Yes
Declared Value Limits - HK Post limits USD $200/parcel -
Customs Clearance - Postal Commercial Commercial
Optional Insurance - Yes Yes Yes
Returns (Undeliverable) - Yes No Yes
Enrollment Normination Open to market Normination Normination
Remarks - - - Value-added options
available
Selling on eBay / 23
to Europe to Australia
B-Post MiniPak B-Post TrakPak TNT Express Toll TNT Express Winit
Solutions Economy Economy Express Economy Express Warehouse
Destination Coverage 27 EU countries DE, ES, FR, IT, UK All EU countries AU Australasia region USA(all states)
Parcel Weight
Limitation < 2kgs < 5kgs - - - -
Minimum Charges - - 500g 500g 500g 20kgs / shipment
Charge Volumetric
Weight No Yes Yes Yes Yes Yes
Transit Times Majority 5~8 days Majority 3~7 days 2-3days 4-7days 1-3days 1-4 days (domestic)
Tracking Yes Yes Yes Yes Yes Optional
Proof of Delivery No Yes Yes Yes Yes Optional
Signature Proof of
Delivery No No Yes Optional No Optional
Li-Battery
Acceptance Yes Yes Yes Yes Yes Yes
Declared Value
Limits < EUR $22/ parcel - TNT Express limits - TNT Express limits -
Customs Clearance Postal Commercial Commercial Commercial Commercial Commercial
Optional Insurance No Yes Yes Yes Yes Yes
Returns
(Undeliverable) Optional Optional Optional Optional Optional Yes
Enrollment Normination Normination Normination Normination Normination Normination
Remarks - - - - - Value-added options
available
Appropriate Shipping method
eBay HK Team Selling on eBay / 24
‣ Identify your business need and advise
‣ Monitor your business on right track
‣ Provide programming API integration
‣ Advise selected service provider
‣ IdentifyIdentify your missing business
opportunities and refer suitable supplier
‣ Arrange different segment workshops
and help seller starting business on
right track
‣ Line up different shipping vendor
‣ Partner with oversea warehouse
Be a Top Rated Seller
Seller Standard 3.0 Selling on eBay / 26
‣ Starting with the August 20, 2014 monthly seller evaluation, a new measure, the
transaction defect rate (“defect rate”), will replace the current four individual detailed seller
rating requirements in evaluating seller performance.
*Defect Rate = Transaction with defect
Total Transaction number
‣ < 2% (Top Rated)
‣ < 5% (Above Standard)
‣ The defect rate is simply the percentage of a seller’s successful transactions that
have one or more of the following transaction-related defects.
Evaluation on 20th each month
Feedback Profile Selling on eBay / 27
‣ Impact Detailed Seller Ratings
✓Item as described = 1, 2, 3 stars
✓Shipping time = 1 star
‣ Neutral & Negative feedback
‣Defect Rate evaluation area
New Metrics Details Selling on eBay / 28
Open Cases Seller Cancelled
Transactions Returns
‣ eBay buyer protection case
✴Item not receive
✴Item not as describe
‣ Paypal buyer protection
case
‣ I ran out of stock
‣ I sold the items to another
buyer
‣ Don’t ship to country
‣ Missing parts or pieces
‣ Damaged during shipment
‣ Not as picture or described
‣ Item defective
‣ Item expired
Defect rate will not affect your above standard status until you have transactions
with defects from > 8 different buyers (> 5 different buyers to impact Top Rated
status) over the most recent evaluation period.
Selling on eBay / 29 Seller Standard 3.0
Low IAD DSR Low shipping Time
DSR
Negative / Neutral
feedback
Open Cases Cancel Transaction Return
Unsuccessful transaction:
Total Transaction
number
3 Months evaluation 12 Months evaluation
Transaction higher than 400 in 3 months
(high volume)
Transaction lower than 400 in 3 months
(Low volume)
‣ < 2% (Top Rated)
‣ < 5% (Above Standard) *Defect Rate =
Benefit of high volume Selling on eBay / 30
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Today
20th Dec Unexpected
defect (Aug)
Low volume evaluation: 12 month (Dec 2013 - Dec 2014)
Dec
High volume evaluation: 3 month (1st Sept 2014 - 30th Nov 2014)
‣ According to moving trend evaluation period, high volume sellers can pass through
the unexpected defect transaction period shortly.
Top Rated Seller Requirement Selling on eBay / 31
Don’t do on eBay
Duplicated Listings Selling on eBay / 33
Buyers need to compare different items to make a smart, informed purchasing decision.
The duplicate listings policy is designed to ensure sellers don't list in a way that clutters
the buying experience and hurts the overall marketplace.
‣ List identical items in one multi-
quantity fixed price listing.
‣ List items with variations such as
size and color in one fixed price
listing with variations.
Duplicated Listings Selling on eBay / 34
Buy it Auction-style
Listing
Fixed Price
Listing
‣Auction-style listing with a Buy it Now option will be treated as a Fixed Price Listing
under eBay’s Duplicate Listing policy.
Verified Rights Owner (VeRO) Program Selling on eBay / 35
‣ These pages linked below have
been prepared by copyright,
trademark, and other intellectual
property rights owners that report
through the Verified Rights Owner
(VeRO) Program. They were created
to provide you with information
regarding their products and legal
positions.
URL: http://pages.ebay.com/help/community/vero-aboutme.html
Do on eBay
Open unpaid item case Selling on eBay / 37
In Resolution Center,
Click “I haven’t received my
payment yet.”
Enter the unpaid item number (at
least 2 days)
Unpaid item assistant Selling on eBay / 38
Block high risk countries Selling on eBay / 39
‣Home > My eBay > Account > Site Preference
‣Exclude some countries that you don’t have logistic solution in committed timeline
Block high risk countries Selling on eBay / 40
‣Home > My eBay > Account > Site Preference
USEFUL TOOLS
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Selling Manager – Free sales management tools
Sales Management Bulk Features
• Relist multiple sold and unsold listings
• Send feedback to multiple buyers
• File, track and manage multiple unpaid items & Final Value Fee requests
Performance Management Features
• Understand your sales performance
and account performance status
Useful Tools
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http://pages.ebay.com/selling_manager/
Request higher selling limit - Video Verification
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http://cbt1.ebay.com.hk/ws/eBayISAPI.dll?VideoVerification
Useful Tools
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eBay Customer Support
General Hotline: 3550 8641 (account issues)
Useful Tools
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Hotline for New Seller: 3550 8530 (selling tips & policy updates)
eBay Customer Support Useful Tools
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Useful Tools
Market Research Tool – TERAPEAK (https://www.terapeak.com)
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Recommended Shipping solution to United States- ecship
ec-Ship platform: http://shippingtool.ebay.com.hk/
Useful Tools
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隨物品寄出一張買家的感謝卡, 及說明如有問題可先聯絡我們可以減少Defect Rate 的產生
http://asiaassets.ebay.com/HK/images/201406_Seller_Thank_you_sticker-output.pdf
Useful Tools