eBay New Seller Seminar

Disclaimer:

The information in this file is for reference and informational purpose only. Policies and references

contained in this file are subject to change at any time without prior notice.

This information is copyright work of eBay International AG, no reproduction and distribution, in whole

and in part, is allowed for any purpose.

For detailed and most up to date information, you can refer to :

www.ebay.com

www.ebay.co.uk

www.ebay.com.au

CONTENT

• GROW with eBay

• eBay Basic

• How to be a Top Rated Seller

• Do & Don’t on eBay

• Useful tools

GROW with ebay

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EBAY MARKETPLACE HIGHLIGHT

500 LISTINGS

124 M

25

MILLION

3.2 MILLION NEW BUYERS VIA MOBILE IN Q32013

+200M eBay APP DOWNLOAD SINCE 2008

>2 BILLION

of items are purchased by shoppers from outside their countries

22%

ACTIVE USERS IN 190 COUNTRIES

MILLION SELLERS FROM AROUND THE WORLD

ITEM SOLD

30+ SITES GLOBALLY

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PROMISING TRADITIONAL MARKETS AND NEW EMERGING MARKETS

US, UK AND AUSTRALIA REMAIN ONGOING

EBAY STRONGHOLDS

EMERGING MARKETS: - BRAZIL

- ISRAEL

- RUSSIA * ASIA EXPORT INDEX 2012

GROW with ebay

ebay.com

ebay.co.uk

ebay.com.au

ebay.de

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GROW with ebay

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GROW with ebay

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GROW with ebay

Why sell on eBay

‣ eBay is the best place to sell online and make money.

With over 100 million buyers, eBay is one of the world’s largest online marketplace

With so many buyers,

eBay gives you the opportunity to find more buyers to pay more for your items.

Selling on eBay / 8

Successful new seller roadmap Selling on eBay / 9

Register eBay Acc Attend newbie

workshop

List at least

100+ SKU

Gain no less than

100 positive feedback Conduct 400+ transactions

in 3 months

Become Top Rated seller Increase assortment variety

eBay 101

Listing Fee on eBay Selling on eBay / 11

eBay Category

Cross Broader Trade Seller Fee

New FVF eTRS FVF PayPal fee＊ Exchange

Rate Total Fee

Desktop & All-in-Ones 4% 3.2% 3.2%** 3.2% 9.6% - 10.4%

Video Game Console 4% 3.2% 3.2%** 3.2% 9.6% - 10.4%

Consumer Electronics &

Cameras Photo (Device) 6% 4.8% 3.2%** 3.2% 11.2% - 12.4%

Musical Instruments & Gear 7% 5.6% 3.2%** 3.2% 12% - 13.4%

Motors Parts & Accessories 8% 6.4% 3.2%** 3.2% 12.8% - 14.4%

Collectibles

Clothing, Shoes & Accessories 9% 7.2% 3.2%** 3.2% 13.6% - 15.4%

Home & Garden 9% 7.2% 3.2%** 3.2% 13.6% - 15.4%

Camera & Photo Accessories,

Cell Phone Accessories (Accs.) 9% 7.2% 3.2%** 3.2% 13.6% - 15.4%

Jewelry & Watches 9% 7.2% 3.2%** 3.2% 13.6% - 15.4%

Safety sell on eBay Selling on eBay / 12

‣ Account limits allow us to review account activity and confirm certain information from the

seller. These limits vary by seller and may be increased based on your overall selling

activity.

Available

Selling limits

Used

Selling limits

New Seller – Category limits Selling on eBay / 13

Category New Seller

Laptops

Desktops

TV's 1 per 30-day period

Cameras and Camcorders

Car electronic

Cell Phones and Smart Phones

GPS Navigation

Gift cards

Home audio / Home Theater (does not include DVDs)

iPads, Tablets, eReaders / iPod and MP3 Players

Monitor/Scanner/Printer/Projector

Portable Audio & Headphones

Small Kitchen Appliances

Software

Sporting Goods - Exercise & Fitness

Textbooks

Video Games / Video Systems

5 per 30-day period

Camera Accessories

Cell Phone Accessories

Computers & Networking - Computer Accessories / Computer Components / Other

Computers & Networking - Drives & Storage

Fashion Jewelry / Fine Jewelry

Fragrances

Handbags & Wallets

Jewelry - Design & Repair / Designer Brands

Jewelry - Loose Beads / Loose Diamonds & Gemstones

Men's Accessories

Men's Clothing & Men's Shoes

Watches

Women's Accessories

Women's Clothing & Women's Shoes

Music CD's

20 per 30-day period

Business & Industrial 100 per 30-day period

Flash Memory (branded & non branded) Limit New sellers to 5 quantity per listing and 5 listings per 30-day

For new sellers within 90 days , eBay limits the number of items that can be listed in a calendar

month in some categories.

http://pages.ebay.com/help/sell/sellinglimits.html#category

Selling on eBay / 14 A competitive listing on eBay

Search Result Page View item Page

A competitive listing on eBay Selling on eBay / 15

1. Utilize eBay gallery

(Max. 12 pics)

2. Fill in all

item specific

4. Keep sold record

to enhance

words of mouth

3. Get the most out

of the store

5. Appropriate

shipping method

List your first item Selling on eBay / 16

1. Sell an item 2. Search the category 3. Choose the category

4. Fill in the Sell Your Item form

Competitive listing standard Selling on eBay / 17

1. Photo

Size, Pixel requirement

For the best possible display of your listing on all eBay pages, take pictures with a 500 ~1600

pixel dimension on the longest side.

The picture quality requirements do not allow borders added to the picture after it was taken.

No seller-added text or artworks, including such as “Free Shipping” sales information.

Competitive listing standard Selling on eBay / 18

2. Item Specific

Item specifics let you provide details about the item you're selling, such as brand, size type,

size, color, and style. These details appear at the top of your listing description, in a consistent

format, making it easy for buyers to get the facts about your item.

Competitive listing standard Selling on eBay / 19

3. Why get a eBay Store

‣ Free listings & lower final value fee

‣ Improved design to turn browsers into buyers

‣ Powerful marketing tools to drive sales

URL: http://pages.ebay.com/storefronts/start.html

Find your best store for your business Selling on eBay / 20

URL: http://www.fees.ebay.com/feeweb/feeillustrator

Competitive listing standard Selling on eBay / 21

4. Appropriate Shipping method

‣ Economy (10 - 14 days)

‣ E-express (US / UK / CA/

AU)

‣ B-post (EU)

‣ DHL Global Mail (US)

‣ Airmail (Rest of countries)

‣ Standard (5 - 9 days)

‣ TNT / Toll (AU)

‣ Expedited (2 - 4 days)

‣ Winit warehouse (US / AU)

Appropriate Shipping method Selling on eBay / 22

eBay managed shipping solutions for Hong Kong exports features of services

Hong Kong Local to USA

COE Hong Kong HK Post eExpress DHL Global Mail Winit

Solutions Local pickup Economy Economy Warehouse

Destination Coverage

Pickup for all eBay Economy

& Warehouse shipping

solutions

USA(all states) USA(all states) USA(all states)

Drop-off Location Pickup incl. 39 Post offices Tsuen Wan Yuen Long

Parcel Weight Limitation - < 2 kgs < 2 kgs -

Minimum Charges HK $9 / pickuo 50g 50g 20kgs / shipment

Charge Volumetric Weight - No Yes Yes

Transit Times Same day/Next day 7-14 days 4-9 days 1-4 days (domestic)

Tracking Yes Yes Yes Optional

Proof of Delivery Yes Yes Yes Optional

Signature Proof of Delivery No No No Optional

Li-Battery Acceptance Yes No Yes Yes

Declared Value Limits - HK Post limits USD $200/parcel -

Customs Clearance - Postal Commercial Commercial

Optional Insurance - Yes Yes Yes

Returns (Undeliverable) - Yes No Yes

Enrollment Normination Open to market Normination Normination

Remarks - - - Value-added options

available

Selling on eBay / 23

to Europe to Australia

B-Post MiniPak B-Post TrakPak TNT Express Toll TNT Express Winit

Solutions Economy Economy Express Economy Express Warehouse

Destination Coverage 27 EU countries DE, ES, FR, IT, UK All EU countries AU Australasia region USA(all states)

Parcel Weight

Limitation < 2kgs < 5kgs - - - -

Minimum Charges - - 500g 500g 500g 20kgs / shipment

Charge Volumetric

Weight No Yes Yes Yes Yes Yes

Transit Times Majority 5~8 days Majority 3~7 days 2-3days 4-7days 1-3days 1-4 days (domestic)

Tracking Yes Yes Yes Yes Yes Optional

Proof of Delivery No Yes Yes Yes Yes Optional

Signature Proof of

Delivery No No Yes Optional No Optional

Li-Battery

Acceptance Yes Yes Yes Yes Yes Yes

Declared Value

Limits < EUR $22/ parcel - TNT Express limits - TNT Express limits -

Customs Clearance Postal Commercial Commercial Commercial Commercial Commercial

Optional Insurance No Yes Yes Yes Yes Yes

Returns

(Undeliverable) Optional Optional Optional Optional Optional Yes

Enrollment Normination Normination Normination Normination Normination Normination

Remarks - - - - - Value-added options

available

Appropriate Shipping method

eBay HK Team Selling on eBay / 24

‣ Identify your business need and advise

‣ Monitor your business on right track

‣ Provide programming API integration

‣ Advise selected service provider

‣ IdentifyIdentify your missing business

opportunities and refer suitable supplier

‣ Arrange different segment workshops

and help seller starting business on

right track

‣ Line up different shipping vendor

‣ Partner with oversea warehouse

Be a Top Rated Seller

Seller Standard 3.0 Selling on eBay / 26

‣ Starting with the August 20, 2014 monthly seller evaluation, a new measure, the

transaction defect rate (“defect rate”), will replace the current four individual detailed seller

rating requirements in evaluating seller performance.

*Defect Rate = Transaction with defect

Total Transaction number

‣ < 2% (Top Rated)

‣ < 5% (Above Standard)

‣ The defect rate is simply the percentage of a seller’s successful transactions that

have one or more of the following transaction-related defects.

Evaluation on 20th each month

Feedback Profile Selling on eBay / 27

‣ Impact Detailed Seller Ratings

✓Item as described = 1, 2, 3 stars

✓Shipping time = 1 star

‣ Neutral & Negative feedback

‣Defect Rate evaluation area

New Metrics Details Selling on eBay / 28

Open Cases Seller Cancelled

Transactions Returns

‣ eBay buyer protection case

✴Item not receive

✴Item not as describe

‣ Paypal buyer protection

case

‣ I ran out of stock

‣ I sold the items to another

buyer

‣ Don’t ship to country

‣ Missing parts or pieces

‣ Damaged during shipment

‣ Not as picture or described

‣ Item defective

‣ Item expired

Defect rate will not affect your above standard status until you have transactions

with defects from > 8 different buyers (> 5 different buyers to impact Top Rated

status) over the most recent evaluation period.

Selling on eBay / 29 Seller Standard 3.0

Low IAD DSR Low shipping Time

DSR

Negative / Neutral

feedback

Open Cases Cancel Transaction Return

Unsuccessful transaction:

Total Transaction

number

3 Months evaluation 12 Months evaluation

Transaction higher than 400 in 3 months

(high volume)

Transaction lower than 400 in 3 months

(Low volume)

‣ < 2% (Top Rated)

‣ < 5% (Above Standard) *Defect Rate =

Benefit of high volume Selling on eBay / 30

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Today

20th Dec Unexpected

defect (Aug)

Low volume evaluation: 12 month (Dec 2013 - Dec 2014)

Dec

High volume evaluation: 3 month (1st Sept 2014 - 30th Nov 2014)

‣ According to moving trend evaluation period, high volume sellers can pass through

the unexpected defect transaction period shortly.

Top Rated Seller Requirement Selling on eBay / 31

Don’t do on eBay

Duplicated Listings Selling on eBay / 33

Buyers need to compare different items to make a smart, informed purchasing decision.

The duplicate listings policy is designed to ensure sellers don't list in a way that clutters

the buying experience and hurts the overall marketplace.

‣ List identical items in one multi-

quantity fixed price listing.

‣ List items with variations such as

size and color in one fixed price

listing with variations.

Duplicated Listings Selling on eBay / 34

Buy it Auction-style

Listing

Fixed Price

Listing

‣Auction-style listing with a Buy it Now option will be treated as a Fixed Price Listing

under eBay’s Duplicate Listing policy.

Verified Rights Owner (VeRO) Program Selling on eBay / 35

‣ These pages linked below have

been prepared by copyright,

trademark, and other intellectual

property rights owners that report

through the Verified Rights Owner

(VeRO) Program. They were created

to provide you with information

regarding their products and legal

positions.

URL: http://pages.ebay.com/help/community/vero-aboutme.html

Do on eBay

Open unpaid item case Selling on eBay / 37

In Resolution Center,

Click “I haven’t received my

payment yet.”

Enter the unpaid item number (at

least 2 days)

Unpaid item assistant Selling on eBay / 38

Block high risk countries Selling on eBay / 39

‣Home > My eBay > Account > Site Preference

‣Exclude some countries that you don’t have logistic solution in committed timeline

Block high risk countries Selling on eBay / 40

‣Home > My eBay > Account > Site Preference

USEFUL TOOLS

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Selling Manager – Free sales management tools

Sales Management Bulk Features

• Relist multiple sold and unsold listings

• Send feedback to multiple buyers

• File, track and manage multiple unpaid items & Final Value Fee requests

Performance Management Features

• Understand your sales performance

and account performance status

Useful Tools

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http://pages.ebay.com/selling_manager/

Request higher selling limit - Video Verification

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http://cbt1.ebay.com.hk/ws/eBayISAPI.dll?VideoVerification

Useful Tools

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eBay Customer Support

General Hotline: 3550 8641 (account issues)

Useful Tools

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Hotline for New Seller: 3550 8530 (selling tips & policy updates)

eBay Customer Support Useful Tools

eBay University (外貿大學)

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http://university.ebay.cn/

Useful Tools

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Useful Tools

Market Research Tool – TERAPEAK (https://www.terapeak.com)

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Recommended Shipping solution to United States- ecship

ec-Ship platform: http://shippingtool.ebay.com.hk/

Useful Tools

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隨物品寄出一張買家的感謝卡, 及說明如有問題可先聯絡我們可以減少Defect Rate 的產生

http://asiaassets.ebay.com/HK/images/201406_Seller_Thank_you_sticker-output.pdf

Useful Tools