Post on 07-Apr-2018
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E/M Commerce A
Business PerspectiveBy
Jose Medellin, Ronnie Wright andSammie Young
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E/M Commerce
Palowireless company activities include:
Provision of professional services to ourcorporate and government clients.
Operation of the WWW.JSR.com web site.
Publishing and sales of market research forthe wireless marketplace.
Publication of newsletters on , WAP,WLANs and other topics.
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E/M Commerce
Palowireless core leadership team include:
Ronnie Wright Senior Consultant, SouthCounty, Orange county, Baja California
Sammy Young Senior Consultant, LA
metropolitan, Riverside,
Open Position Senior Consultant, El Centro,Las Vegas, Phoenix
Jose Medellin Senior Consultant, San Diego,Imperial Valley
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E/M Commerce
Palowireless company activities include:
Our Services
Our Senior Consultants have over 46 yearsof industry experience.
This wealth of experience gives our consultantsan understanding of both the technical andbusiness aspects of your project.
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E/M Commerce
Technical Services
We have a highly skilled and experiencedteam of technical consultants operating inareas such as:
Location-Enabled BusinessCellular location based services, GPS, mobile commerce,...
Product DevelopmentCorporate, embedded, wireless and mobile systems.
Complete range of Wireless services.
WAP, i-mode, Windows, Macintosh, ect
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E/M CommerceTechnical Services
We have a highly skilled and experiencedteam of technical consultants operating inareas such as: (cont.)
Wired and Wireless Web DevelopmentC, C++, Java, SQL, HTML, WML, XML, cHTML, ASP,JSP...What do we know about the wireless web? See ourTestimonials page to find out.
Training and SupportIf you're new to wireless technologies we can help kick-start your team with training. We can also provide extratechnical support at critical times.
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E/M CommerceMarketing Services
With our web site, newsletters and extensivenetwork of contents around the world, we canassist with:
Marketing of your products and servicesWith our web site, newsletters and extensive network ofcontacts around the nation, we can assist with every facetof the marketing process.
Market researchOur experienced market researchers have spent manyyears covering technical marketplaces and developingmarket reports. Additionally through our partnership withNUBranch we have access to a library of thousands ofreports from over 300 publishers.
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E/M Commerce
Marketing Services
With our web site, newsletters and extensivenetwork of contents around the world, we can
assist with: (cont.)
Feasibility studiesAnalysis for planned products or services.
DocumentationManuals, training and product information.
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E/M Commerce
Management Services
Operational Management
Key staff on leave? Need some help during abusy period?Our experienced professionals can fill the gap.
Project Management
Our experienced professionals can guide your
project from start to finish.
If it's wireless, we've got it covered!See our Contact page to request more information.
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E/M Commerce
Palowireless company activities include:
Our Services
Our Senior Consultants have over 46 yearsof industry experience.
This wealth of experience gives our consultantsan understanding of both the technical andbusiness aspects of your project.
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E/M Commerce
Dot-com businesses may be falling bythe wayside, but the percentage ofcommerce happening via the Webcontinues to grow. Meanwhile, hundreds
of millions of cellular subscribersworldwide are gaining access to newwireless data choices, including Web-enabled cell phones, handheldcomputers and PDAs. Combine thesetwo facts, and you get an industry withan unbelievable potential called mobilecommerce, or m-commerce
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E/M Commerce
A prime example of this type ofcommerce are depicted in the AOL andTime Warner merger which join an
online industry with a more traditionalcompany such as Time Warner
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E/M Commerce
Estimated $21 Billion mobile commercein 2004 (International Data Corp.)
40% of B2B (Business to Business) E-Commerce will occur over wirelessconnections
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E/M Commerce
Companies that have potential to growbut are afraid to leave their legacyassets and choosing simplicity over
innovation, this will only bring certaindeath to a company
The saying goes the hardest thing forpeople to do is change.
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Architecture and Protocols
Increasingly, major software vendors are addingcapabilities to their Web and database platforms
to support mobile formats.
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Architecture and Protocols
Watch also for the role that Internet portals will play. Examplesof that are America Online, InfoSpace, MSN and Yahoo areramping up more and more everyday on their mobile emphasis
and already command intense customer loyalty.
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Security: A Pain in the ASP
Security
Protocols employed above the transportlayer, such as SSL and WTLS (WirelessTLS), provide most of the protection
Some wireless networks, such as CDPD(Cellular Digital Packet Data) and GPRS
(General Packet Radio Service), encryptthe data stream below the network layer.
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Security: A Pain in the ASP
Security
Protocols employed above the transportlayer, such as SSL and WTLS (WirelessTLS), provide most of the protection
Some wireless networks, such as CDPD(Cellular Digital Packet Data) and GPRS
(General Packet Radio Service), encryptthe data stream below the network layer.
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Security: A Pain in the ASP
Security
User authentication - users can enterpasswords when prompted. SIM (subscriberidentity module) cards now used in GSM(Global System for Mobile Communications)
cellular networks and planned for othernetworks.
The bottom line is, ample mechanisms areavailable to secure m-commerce applications,but you must carefully design suchmechanisms into your application, and youmust understand your partners' security
operations.
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Security: A Pain in the ASP
Settlement and Payments
As applications mature and the variety ofmobile-commerce transactions broadenssettlement systems will have to change.Simply put, we need generally available,
secure electronic-wallet and electronic-cashmechanisms.
To make purchases using many of today's
Web-based commerce applications,customers must enter their credit-cardinformation -- clearly an unwieldy approachwith a mobile device and one that raises
security concerns.
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Security: A Pain in the ASP
Settlement and Payments
If the credit card is already on file with amerchant, all the user has to do isauthenticate himself or herself. But users don'twant to have to register their credit cards with
numerous merchants.
Electronic-wallet or E-cash
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Security: A Pain in the ASP
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Cash Money
Settlement and Payments
Popular for banks to take on this responsibilitybecause they are already financially orientedwith a customers account information on fileand is simply allowing them to manipulate
their accounts -- letting them buy or sellstocks, for example, or transfer funds fromone account to another.
The challenge is to allow a user to easilypurchase goods or services from anymerchant or institution in a secure and cost-effective manner.
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Cash Money
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Cash Money
Settlement and Payments
Internet economics demands a reduction inthe number of middlemen involved. Today'spayment systems -- credit card companies, forinstance -- involve a number of intermediaries
and will not scale to high volumes of smallertransactions. This is where companies such asECash will play a role. ECash's paymentarchitecture lets banks offer electronic-cash
services to customers, who can then spendthat cash with participating merchants.
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Conclusion
Wireless Commerce
No longer must a customer be tied to alandline to buy stocks or change an airlinereservation. Cell phones, PDAs and deviceswe haven't yet imagined are getting unwired
for commerce. But getting a piece of this growing market is
elusive. Obstacles include multiple platforms,lack of payment systems, sketchy security and
the need for specialized infrastructure. Meanwhile, interactive pagers and handheld
devices are on the grow and will continue tobe the next wave of conducting mobile
business transactions.
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Conclusion
Wireless Commerce
No longer must a customer be tied to alandline to buy stocks or change an airlinereservation. Cell phones, PDAs and deviceswe haven't yet imagined are getting unwired
for commerce. But getting a piece of this growing market is
elusive. Obstacles include multiple platforms,lack of payment systems, sketchy security and
the need for specialized infrastructure. Meanwhile, interactive pagers and handheld
devices are on the grow and will continue tobe the next wave of conducting mobile
business transactions