Submitted byMohit Khurana

MBA(Ecom) Vith sem

The eMarketing AssociationAccreditation body for CeMA and CeM

CertificationsCertifications now offered in over 250 schoolsLargest association representing e-marketing

exclusivelyRecognized globallyExtensive e-marketing resources

Certification—a sign of competence and achievement in this field—is particularly important in a competitive job market. While relatively few advertising, marketing, and public relations managers currently are certified, the number of managers who seek certification is expected to grow.

Content

E-marketing definition

Six methods of e-marketing

E-marketing strategies

E-marketing models

Advantages and Disadvantages

Security Concerns

What is eMarketing?Internet or Online Marketing

Marketing a brand of the internet

Distributing information

Promoting an organization

E-Marketing Methods1) Search engine marketing

2) Display Advertising

3) E-mail marketing

4) Interactive marketing

5) Blog marketing

6) Viral marketing

E-Marketing Methods1) Search engine marketing

  Advanced Search

  Preferences

E-Marketing Methods2) Display Advertising2) Display Advertising

3) E-mail marketing (ex. Health related emails)3) E-mail marketing (ex. Health related emails)

4) Interactive Advertising 5) Blog Marketing4) Interactive Advertising 5) Blog Marketing

6) Viral Marketing (ex. Word of mouth)6) Viral Marketing (ex. Word of mouth)

E-Marketing StrategiesMarket research

E-mail marketing

Direct sales

Business Models

E-marketing

E-Commerce:Selling goods And services

online

Publishing:Where you sell

advertise

Lead-Based- Sites:Banner sites online

Advantages of eMarketingAvailability of Information

Saves money (ex. In Ramadan AlRai tv aired a 15 second

commercial for three days for 4,500 kd!)

Expansion

Low Cost

Efficiency of Advertising

Limitations / DisadvantagesTechnology

Low connection speed

Complication

Intangibility

Security Concerns

Privacy

Enryption

Ciphers

Classical

Rotor Machin

es

Modern

Substitution

Transposition

Private Key

Public Key

Stream

Block

Block Cipher

Stream Stream CipherCipher

Block Cipher

Encryption

Ciphered Text

Plain Text

Key

No Other Media Has All of the Advantages of eMarketing. Period.

Cost effectiveness Global reach Interactive response Measurability Personalization Real-time feedback

But E-marketing Suffers FromLack of data – 5 years vs. decades for

magazines, radioLack of understanding of technology by

marketersFast moving and turbulent arenaChanging technologiesLack of trained personalSenior management barriersCorporate culture

SummaryDefinition of e-marketing

E-marketing strategies and methods

Advantages and disadvantages

Security issues