Post on 31-Oct-2014
description
E marketing
Applying marketing principles over the “INTERNET”
I marketing
Or
Internet marketing
Or
Web marketing
Also called as
Overview
Why e marketing is important?
Search engines
Search engine optimization
How to advertise a site?
Case study.
Why is it important?
Global reach
Increase visitors
24 hour marketing
Lower cost
Deeper customer engagement
Traceable & measurable
SEARCH ENGINES
A Web search engine is a tool designed to search for information on the World Wide Web
What is Search engine optimization?
Helps in the Process of increasing the
volume or quality of traffic to the website by
search engines.
Some basic things to know before doing SEO.
Page rank
An Algorithm that Google uses to assign numerical weight to any hyper linked
document.
Web spider
A computer program that crawls all website and indexes it which is later used by search
engines
Conversion rate
It is the percentage of visitors who take desired actions among the total number of
visitors.
How to do SEO?
Keyword research
- A keyword is a term entered in the search
engine to find relevant information.
- Find out the best one as search begins
with these keywords.
What is a keyword?
Keyword entered here
Image & video optimization
Images & video may take a long time to
download.
In such cases optimization is done to change
their quality for quick download.
Example for image optimization tool: gifbot
The content of the website must be relevant
to the keyword.
A content is more important because it
makes the reader to visit again and again.
Content must be updated.
Content optimization
Directory submission
Web directories are collections of web
pages with similar subjects and similar
content.
Benefits:
1.Click through traffic
2.Indexing
3.Increasing your ranking
How to advertise my site?
Organic result
Pay per click advertisement
Social websites & Blogs
Organic result
By doing SEO, Your site can get listed in the first ten sites in Google search result page.
Pay per click Ads
Your site can get listed here if paid.These are called sponsored links
Social websites
Social websites
A social network service focuses on building online
communities of people who share interests and/or
activities, or who are interested in exploring the interests
and activities of others.
Social websites for..................
● Friends network and connections
● Messaging
● Consumer reviews
● Video sharing
● Photo sharing
● Music sharing
Which brands in India have best use of blogs and social media ?
Sectors using Blogs and Social media
ITTelecomAirlinesBollywood MoviesJob Portals
Brands with the highest use of blog and
Socialmedia
Sunsilk-Gang of girls
Tata tea-Jaago re
MTV roadies
Fastrack
Pepsi(youngistan campaign)
Blogs of microsoft, IBM,Hp,Nokia
Blogs
- personal on line journal frequently updated
- created by individuals or corporates.
What is a Blog?
www.sdp.sap.com/irj/sdn/weblog
Case study
How Obama Is shaping out?
Obama understands that to reach and expand
his base,he needs to be were his
constituents are.
He is everywhere on Youtube, Facebook,
Twitter....
On Twitter, Obama has sent out more than 269
tweets to 144,000 followers.
Obama on
Myspace Linked in
Obama on
Facebook Twitter
CONCLUSION
Thus, Emarketing plays a major and significant
role in the success of an organization.
Social Media and Blogs are equally important.
THANK YOU