Brief history about mobile marketing
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Brief History of Mobile MarketingKamil Mehmet ÖZKAN
Saturday, September 21, 13
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1876 First telephone introduced by Alexander Gramham Bell
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1973 First mobile portable handset invented
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1992 First text message sent from computer to mobile phone
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1993 First Mobile phone that both sends and recieves texts introduced
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2003 First commercial mobile SMS Launches. Short codes introduced for used with text message marketing
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2005 Nike and Pontiac launch SMS campaigns
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2007 2.4 Billion SMS users worldwideTexting is embraced (Avarage monthly text 218, outnumber calls 213)
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2010 Quick response (QR) codes start being used in mobile marketing.Cambridge dictionary adds “text” as a verb.
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2011 Mobile marketing becomes a 14 Billion dolar industry.
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2013 Android and iOs dominate market.
Square like payment apps become popular.
Mobile fingerprinting to secure payments.
Same day shipping through Amazon and eBay
AR become popular.
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2014 Mobile internet usage will overtake desktop internet usage
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2015 Mobile marketing will generate 400 Billion $ in sales.Retailers and Marketers will spend 19.8 Billion $
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Beyond mobile phones and tablets there will be 30 Billion connected devices in 2020 and most of them will mobile.
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Thanks!
Kamil Mehmet ÖZKAN
www.kamilmehmetozkan.com
@kamilozkan
Saturday, September 21, 13