E-Challenge:Employee or Entrepreneur

Beth Goldstein

Marketing EdgeEdge Institute

©Marketing Edge Consulting Group, LLC www.m-edge.com

What We’ll Cover Today

• What brought you here• Entrepreneur?• Employee?• What’s Next?

Beth GoldsteinBusiness Growth Consultant and Founder - Edge Institute

Entrepreneurship & MarketingEducator

Published Author & TrainerSmall Business Growth

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About KICKSTART Your Transition

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Turn to Your Neighbor

Let’sReverse -Engineer

Lucky Breaks

“Lucky” Business Ownersmore heavily engaged in

key business growth activities

The Survey Says…

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56%41% 41%

24% 22% 20%

46%

29%17%

7% 7% 7%

Luck No ImpactLuck Strong Impact

Everybody’s working hard!

You must work SMART

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Sweat Equity is NOT Enough

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Lessons from Lucky By Design

You Need a PLAN to Be Successful

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Obsolescence is a Constant

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The World Has Evolved – Have YOU???

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Everybody’s Life Tells a Story

13

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Are You Running in Place?

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What’s Your Next

Chapter

Look Like??

What’s the Story of YOUR

Life?

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Are YOU Ready?

• Identify Your Strengths• Get Real About

Your Weaknesses

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Are Your Friends & Family?

Launches Can Wreak Havoc On Innocent Bystanders

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Balance Risks & Rewards

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Is There a Market?

Are YOU My Customer?

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Know Your Competition

• You’re Probably Not The Only Player In TownIn Your Face

CompetitionOpponents You

Didn’t See Coming

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Customer Discovery is Critical

• Market Research on a Shoestring BudgetWill They Care – Defining

Your Value Proposition

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Determine Your Business Model

• What’s Your Revenue Stream?

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I always wanted to be somebody…

I guess I should have been more specific!

Lilly Tomlin

Begin by Setting SPECIFIC Goals

Success Rate (PDMA Research)

Clarity Increases the Odds of Success!

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SpecificMeasurableActionableRealisticTime-Based

S.M.A.R.T. Goals

Doubling in size every 2-3 years is NOT a SMART Goal

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Systems, Rules & Processes

• Build to Last

What Happens When ItJust Does Not Fit?

Plan B

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Launch – Measure – Review

• Measure results and impact• Check, recheck and then check one more time

Rinse lather repeatHair washing image?

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Are You an Employee

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What Percent of What We’ve Covered Will You Remember Tomorrow?

• 80%• 65%• 45%• 30%

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Use It or Lose It - 30% Remembered in 1 Day

70% of Learning is

Lost in a Day

90% in a WeekSource: Arthur J. Kohn, Ph.D., Fulbright Professor of Cognitive Science

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You Need a Plan

• Actions• Measures of Success• Tools• Deadline• Who’s Responsible

Begins with ONE SMART Goal

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Let’s Keep the Dialogue Going…• FREE Small Biz Growth Newsletter

• www.m-edge.com OR• Text: 22828

Subject: marketingBeth Goldstein

Marketing Edge beth@m-edge.com

508.277.1538

www.m-Edge.com