Post on 13-Jan-2016
E-Business Models Week 3
Şule Özmen
E-Business Models Business-Webs (B-WEBS)
We will discuss the following Business Models
AggregationValue ChainAllianceDistributive
Networks
On the basis of
Main theme and key process
Customer roleKnowledge focusValue proposition
E-Business ModelsAgora
Aggregations (Portal, Infomediary)
Alliances Value Chains Distributive
Networks
Brokerage Model
Advertising Model
Community Model
Some Example E-Business Models
Agora Aggregations (Portal)
(Infomediary)
Value Chains
Alliances
Distributive Networks (enabler)
estore, eBay, pricelinee-kolay, Superonline,
Ixir, Yahoo, Amozon, Travelocity, Expedia
Cisco, Dell, Intel AutoXchange
Compact Disc, Linux, Java
AOL, Fedex
E-Business Models (Participants)
B2B www.cisco.com www.autoXchange.com www.dell.com
B2C www.amazon.com www.yahoo.com www.travelocity, expedia www.msnbc.com (Online Media)
C2B: www.priceline.com C2C: www.eBay.com
Price-DiscoveryMechanism
Sellers
Sellers
Sellers
Sellers
Buyers
Buyers
Buyers
Buyers
Agora
AGORA Main theme and
key process:
Customer role:
Knowledge focus:
Value proposition:
Dynamic pricing price discoveryMarket player
Timing and market intelligenceLiquidity
E-Bay (1995)–Agora – C2C Market Place
Thousands of categories, millions of items for sale on the site
Traditional auction and fixed price trading
At least twice as large as its nearest competitors.
Half.com* is acquired by e-Bay*Half.com is fixed price person to
person e-commerce site
Priceline.com B2C Market Place
A new type of e-commerce. Electronic demand collection system:
Product categories:• airline tickets, hotel rooms, rental cars, • personal finance service that offers
home mortgages • automotive services that sells new
cars• planning to offer a “name your own
price service for long distance calling”
Aggregator
ProducersCustomers
Aggregation
AGGREGATIONS – PORTAL- INFOMEDIARYADVERTISING MODEL
Main theme and key process:
Customer role: Knowledge focus:
Value proposition:
Selection and convenience needs matching
BuyerMarket segmentation,
supplier offerings, fulfillment
Optimization of selection, organization, price, convenience, matching, fullfillment
Prosumers
Prosumers
Prosumers
Prosumers
Alliance
Value Space
ALLIANCES –COMMUNITY MODEL
Main theme and key process:
Customer role: Knowledge focus:
Value proposition:
Creativity – Innovation
ContributorCreativity, community
Creative collaboration in aid of a goal shared accross a community of contributors
Distributive Network
Producers Customers
Customers Producers
Distributive Network
DISTRIBUTIVE NETWORKS
Main theme and key process:
Customer role:
Knowledge focus:
Value proposition:
Distribution – allocation
Sender/recipient
Network optimization, visibility and transparency
Facilitate the exchange and delivery of information, goods, services
Integrator
ProducersCustomers
Value Chain
VALUE CHAINS Main theme and
key process:
Customer role:
Knowledge focus: Value proposition:
Process Integration –Supply Chain Management
Value driverSupply Chain ManagementDesign and delivery of an integrated product or
service to a specific set of customers
Value Chains – Cisco a winner in e-business
Sells 80% of its products on line (about a million dollars a month)
Reduced its operating costsCommunication among all the
participants is encouraged order – to - delivery cycle times are
reduced.
Value Chains – Intel a winner in e-business
Sells more than 1 billion worth of product per month
Sales intermediaries are able to check prices, view product road maps and buy products through a password protected, customized Web site
Reduction in transaction costs of products sold
Fewer errors in order processingReduced order – to –delivery cycle
You can have a look on these sites and share your knowledge
with ushttp://www.hepsiburada.com http://www.arabul.com http://www.muzayede.com http://www.indirimim.com http://www.deppo.com http://shop.superonline.com http://www.advantagetatil.com http://www.bigglook.com/biggilan
Assignment Evaluate priceline offer (refer slide 9 please)Which web sites do you visit more?
Select one or a few of them and evaluate these sites on the basis of the following characteristics.
a-what they offer?b-what is their target market?c-do you think that internet is the best
channel to offer what they offer?d-what are the basic features on this web
site which you think interesting or different from others?