DURATION - 4:25

“The difference between what we do and what we are capable of doing would suffice to solve most of the world's problems”

In Partnership with Bombay Sarvodaya Mandal

Present

A National Campaign for Gandhian LiteratureA Student Driven Initiative

WAKE UP

Move Up…

ResponsibilitiesTake Up

Together

Dedicated toVeteran Gandhian, Founder- President, Chetana Trust,

Late Shri Madhukarrao Chaudhari

Promoting Gandhian Principles & PhilosophyVisio

nInculcating values for ethical decision making

Project Objectives

To understand management principles from his autobiography, ‘The Story of My Experiments with Truth’

Learn about the man himself.

Gain hands on experience in applying theory to practice.

ABOUT THE PROJECT

An Awareness and Outreach campaign for Gandhian principles and literature

Inspired by Shanti Eva Jayate, conceptualized and led by Dr Prasad, NITIE

Students had to sell the book in the field through personal, group and corporate sales

Jagruti – A Pedagogical Experiment

Entrepreneurial Learning

• A unique blend of classroom learning for Managerial Process Skills (Sem2) & Practical Sales & Technology

• Campaign Design and Organization was student driven

• Exercise helped to develop their creativity and leadership abilities, providing an opportunity to apply management theory to practice

• Personal Sales, Corporate tie ups and displays, the €arning and Learning

OUR SUPPORT PARTNERS

Corporate Tie Ups

St Paul’s High SchoolHiranandani High SchoolGuru Nanak Institute of Management Studies,Jhunjhunwala College, Ghatkopar

Tie ups with Academic Institutions . . .

… and also Government Offices: Mantralaya BMCSRPF

Media Coverage

A few snapshots…

A RECORD SALE OF OVER 10500 COPIES SOLD IN A MONTH

6th April ‘11

Valedictory Program

Vice Chancellor - Dr Rajan Welukar

Dr Deshpande - Director CIMR Dr Prasad - NITIE

President, Chetana Trust – Shri R. Haldankar

Vice Chancellor - Dr Rajan Welukar

Dr T.Prasad - NITIE Somaiyaji – Bombay Sarvodaya Mandal

Uma Ganesh – CEO GLOBAL TALENT

LIGHTING

HE

LAMP

L I G H T I N G T H E L A M P

STUDENT ACHIEVERS

S T U D E N T C H I E V E R S

FELICITATING THE

Lessons from Gandhi are unending.Congratulations to the students of Chetana’s management Institutes for their efforts in spreading the message.

– Shri TRK Somaiya, Project Coordinator, Bombay Sarvodaya Mandal

The learning for the students has been tremendous. It is a powerful exercise based on earning and learning.Congratulations to Chetana’s Management Institutes for this experiment.

– Prof T. Prasad, NITIE

I salute the students of Chetana’s Management Institutes for such wholehearted participation in this experiment.

- Dr Rajan Welukar Vice Chancellor Mumbai

ConclusionThe experiment has been successful in achieving the objectives of experiential

and entrepreneurial learning

Student feedback and response from academicians and industry personnel to this experiment has been highly encouraging

The experiment proves that learning must be practical to be effective and enjoyable

This model could be replicated across Mumbai for various subjects

The learning would be relevant and practical

AFTER JAGRUTI@ Chetana’s,

PLANS ON THE ANVIL TO INTRODUCE THE PROGRAM IN INSTITUTIONS IN MUMBAI , MAHARASHTRA

& MORE . . .