DURATION - 4:25
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Transcript of DURATION - 4:25
DURATION - 4:25
“The difference between what we do and what we are capable of doing would suffice to solve most of the world's problems”
In Partnership with Bombay Sarvodaya Mandal
Present
A National Campaign for Gandhian LiteratureA Student Driven Initiative
WAKE UP
Move Up…
ResponsibilitiesTake Up
Together
Dedicated toVeteran Gandhian, Founder- President, Chetana Trust,
Late Shri Madhukarrao Chaudhari
Promoting Gandhian Principles & PhilosophyVisio
nInculcating values for ethical decision making
Project Objectives
To understand management principles from his autobiography, ‘The Story of My Experiments with Truth’
Learn about the man himself.
Gain hands on experience in applying theory to practice.
ABOUT THE PROJECT
An Awareness and Outreach campaign for Gandhian principles and literature
Inspired by Shanti Eva Jayate, conceptualized and led by Dr Prasad, NITIE
Students had to sell the book in the field through personal, group and corporate sales
Jagruti – A Pedagogical Experiment
Entrepreneurial Learning
• A unique blend of classroom learning for Managerial Process Skills (Sem2) & Practical Sales & Technology
• Campaign Design and Organization was student driven
• Exercise helped to develop their creativity and leadership abilities, providing an opportunity to apply management theory to practice
• Personal Sales, Corporate tie ups and displays, the €arning and Learning
OUR SUPPORT PARTNERS
Corporate Tie Ups
St Paul’s High SchoolHiranandani High SchoolGuru Nanak Institute of Management Studies,Jhunjhunwala College, Ghatkopar
Tie ups with Academic Institutions . . .
… and also Government Offices: Mantralaya BMCSRPF
Media Coverage
A few snapshots…
A RECORD SALE OF OVER 10500 COPIES SOLD IN A MONTH
6th April ‘11
Valedictory Program
Vice Chancellor - Dr Rajan Welukar
Dr Deshpande - Director CIMR Dr Prasad - NITIE
President, Chetana Trust – Shri R. Haldankar
Vice Chancellor - Dr Rajan Welukar
Dr T.Prasad - NITIE Somaiyaji – Bombay Sarvodaya Mandal
Uma Ganesh – CEO GLOBAL TALENT
LIGHTING
HE
LAMP
L I G H T I N G T H E L A M P
STUDENT ACHIEVERS
S T U D E N T C H I E V E R S
FELICITATING THE
Lessons from Gandhi are unending.Congratulations to the students of Chetana’s management Institutes for their efforts in spreading the message.
– Shri TRK Somaiya, Project Coordinator, Bombay Sarvodaya Mandal
The learning for the students has been tremendous. It is a powerful exercise based on earning and learning.Congratulations to Chetana’s Management Institutes for this experiment.
– Prof T. Prasad, NITIE
I salute the students of Chetana’s Management Institutes for such wholehearted participation in this experiment.
- Dr Rajan Welukar Vice Chancellor Mumbai
ConclusionThe experiment has been successful in achieving the objectives of experiential
and entrepreneurial learning
Student feedback and response from academicians and industry personnel to this experiment has been highly encouraging
The experiment proves that learning must be practical to be effective and enjoyable
This model could be replicated across Mumbai for various subjects
The learning would be relevant and practical
AFTER JAGRUTI@ Chetana’s,
PLANS ON THE ANVIL TO INTRODUCE THE PROGRAM IN INSTITUTIONS IN MUMBAI , MAHARASHTRA
& MORE . . .