Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

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MARKETING 101Fundamentals of Marketing

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www.yourmarketingcoachonline.com

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WHATWE

AREGOING

TO COVERTODAY

• 7 Offline strategies to drive traffic• 3 Most important strategies to driving

traffic (including social media)• Social media opportunities broken down by

each individual platform• 6 Other opportunities to drive traffic

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www.yourmarketingcoachonline.com

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OFFLINE STRATEGIES

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www.yourmarketingcoachonline.com

1. Offer incentives (networking)2. Business card CTA3. Post promotional materials online4. Mention at events (or drive to social media)5. Phone message or waiting 6. Classified ads7. Include website on everything:

• Correspondence• Packaging• Printed Materials• TV ads• Radio ads

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3 MOST IMPORTANT STRATEGIES

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www.yourmarketingcoachonline.com

SEO (Search Engine Optimization)Content Creation / Sharing

Social Media

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SEO – SEARCH ENGINE OPTIMIZATION

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www.yourmarketingcoachonline.com

• On-page optimization (keywords)• Title Tags• Page Header• Meta Description (of the page)• Body of Content• “Alt” Image Tags

• Directories

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CONTENT CREATION / SHARING

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www.yourmarketingcoachonline.com

TipsWeekly News

Helpful ArticlesTutorialsGuides

Short ReportSecret Strategy

eBookMP3

Free webinarMake sure you put your website on everything you create.

Encourage people to share!

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CONTENT CREATION / SHARING

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www.yourmarketingcoachonline.com

• Constantly add new content• Add RSS Feed to Blog• Guest post• Comment on other blogs• Be the 1st to comment on blogs• Share on social media!!!

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SOCIAL MEDIA OPPORTUNITIES

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www.yourmarketingcoachonline.com

• Facebook• Google Plus• Twitter• Pinterest• Linkedin• Slide Share

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www.yourmarketingcoachonline.com

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FACEBOOK

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www.yourmarketingcoachonline.com

• About section• Timeline cover• Run contests

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GOOGLE PLUS

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www.yourmarketingcoachonline.com

• Verify your website• Use Keywords in posts• Join Communities• Google Hangout On Air

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TWITTER

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www.yourmarketingcoachonline.com

• Include a link to your website in your bio• Include an intriguing post from your

blog with a CTA (link)• Use promoted Tweets

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PINTEREST

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www.yourmarketingcoachonline.com

• Verify your website• Create a Blog Board

• Use your Blog name• Use keywords to describe your pins• Use keywords in your image “alt” tags• Make sure pins are linked to website

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LINKEDin

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www.yourmarketingcoachonline.com

• Be sure to include your website in your profile• Use a unique CTA instead of “my website”

• Update your status often• Join targeted groups (share article/blogs/content)• Use the blog app (posts your blog right to Linkedin)• Linkedin Business

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SLIDE SHARE

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www.yourmarketingcoachonline.com

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OTHER TRAFFIC GENERATING IDEAS

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www.yourmarketingcoachonline.com

1. Newsletter2. Email (campaign)3. Signature Line4. Social share buttons (website, newsletter, email)5. Bookmark your site (SEO)

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OTHER TRAFFIC GENERATING IDEAS

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www.yourmarketingcoachonline.com

#6

QUESTIONS

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. . .

www.yourmarketingcoachonline.com

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WHATWE

COVEREDTODAY

. . .

www.yourmarketingcoachonline.com

• 7 Offline strategies to drive traffic• 3 Most important strategies to driving

traffic (including social media)• Social media opportunities broken down by

each individual platform• 6 Other opportunities to drive traffic

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ACTION STEPS1. Create a checklist of ways you can drive traffic

and then execute.2. Attend my next webinar

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www.yourmarketingcoachonline.com