Driving the Consumer to Access Content Through Different Platforms

Post on 04-Jul-2015

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My "OTT World Summit" speech "Driving the Consumer to Access Content Through Different Platforms"

Transcript of Driving the Consumer to Access Content Through Different Platforms

Driving the Consumer To Access Content

Through Different Platforms

We are lost

in

Technology

NOWADAYS MCLUHAN DOESN'T RIGHT

MEDIUM

IS THE

MESSAGE

OLD MEDIA FROM

MCLUHAN

MEDIUM IS THE MESSAGE

NEW MEDIA FROM NEW

GENERATION

MEDIUM IS THE

INTERACTION

MESSAGE RECIEVERINTERACTIO

N

Tarih tekerrurden ibarettir

History only repeats itself

=

so

bad news

YESTERDAY (ONLY 2 MAG)

TODAY (MEN

TECHNOLOGY)

bad news is

fragmentation

good news is

content is the

king

And there is no queen!

Thank you!

Atıf Ünaldı

Atifunaldi.com.tr

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