Driving the Consumer to Access Content Through Different Platforms

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Driving the Consumer To Access Content Through Different Platforms

description

My "OTT World Summit" speech "Driving the Consumer to Access Content Through Different Platforms"

Transcript of Driving the Consumer to Access Content Through Different Platforms

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Driving the Consumer To Access Content

Through Different Platforms

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We are lost

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in

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Technology

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NOWADAYS MCLUHAN DOESN'T RIGHT

MEDIUM

IS THE

MESSAGE

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OLD MEDIA FROM

MCLUHAN

MEDIUM IS THE MESSAGE

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NEW MEDIA FROM NEW

GENERATION

MEDIUM IS THE

INTERACTION

MESSAGE RECIEVERINTERACTIO

N

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Tarih tekerrurden ibarettir

History only repeats itself

=

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so

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bad news

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YESTERDAY (ONLY 2 MAG)

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TODAY (MEN

TECHNOLOGY)

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bad news is

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fragmentation

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good news is

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content is the

king

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And there is no queen!

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Thank you!

Atıf Ünaldı

Atifunaldi.com.tr

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