Driving Sales with Social Media Marketing

July 22nd, 2015

Joey Ambrose, Go Web Solutions, Inc.https://www.linkedin.com/in/joeyambrose

Welcome To Social CommerceSocial commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.~ Wikipedia

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Elements of Social Commerce:• Social media networks• Your personal network• Product and service

referrals• Advice• Trust

What social commerce does for Companies:1. Helps companies engage

customers according to customer's social behaviors

2. Provides an incentive for customers to return to their website

3. Provides customers with a platform to talk about their brand on their website

4. Provides all the information customers need to research, compare, and make a decision and purchase from you and not your competitor

Why Are We Doing This Again?

Paid, Earned, & Owned MediaExamples:•Social sharing•Online reviews•Word of mouth•Social check ins•BloggersBenefits: •Establishes credibility•Broadens reach•Increases exposure

EARNED MEDIA

Paid, Earned, & Owned MediaExamples:•Paid search•Sponsored listings•Sponsorships•Promoted posts•Buy buttonsBenefits: •Immediate•Measurable

PAID MEDIA

Paid, Earned, & Owned MediaExamples:•Website•Blog•Mobile apps•Infographics•How-to articles/videosBenefits: •Increases exposure•Builds community•Increases engagement•Builds loyalty

OWNED MEDIA

Paid, Earned & Owned Media

Long Game vs. Short GameLong - Consistent, sustained efforts to build your audience and market to them on a regular basis

Short - Short campaigns and promotions that produce immediate results

The Long Game: Build A Great Plan“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”•Pablo Picasso

The Long Game: Build A Great PlanDefine your Business Goals– Increase sales by 10%– Increase new qualified leads by 25%– Increase new estimates by 30%– Increase walk-in traffic by 15%

The Long Game: Build A Great PlanDefine your Micro Goals

– Increase website conversions by 20% each month– Increase mailing list signups by 100 each month– Increase engagement by 50% each month– Increase social media followers by 25% each month

The Long Game: Build A Great PlanOutline your Tactics

– Share three useful items each day– Post one original item each day– Write and post one how-to article or video each month– Run a special every week or month– Every 4 days post a promotional message about a service/product

The Long Game: Build A Great PlanBuild Out Your Plan– Content - topics, goals, concepts– Campaign ideas - messaging, creativity– Ongoing features

The Long Game: Build A Great PlanDon’t Forget These Steps!•Launch, Measure, Analyze, and Determine Value•Use Google Analytics to measure sources and campaigns•Set Goals in Analytics to determine value

The Short Game• Promotions

– One time or ongoing

• Coupons• Contests

– Check user guidelines

• Paid Ads– Ads– Sponsored Listings– Promoted Posts– Buy buttons

Thank you!Visit our website at www.gowebsolutions.com and join our email list to receive our monthly newsletter with the latest Internet Marketing tips and information!

Joey Ambrose, Go Web Solutions Inc.joey@gowebsolutions.com(520) 664-2324Give us a follow! http://goweb.link/facebook http://goweb.link/twitter

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