Driving Sales & Leads in a Weakening Economy

Jeff G. MolanderCEO

jeff@jeffmolander.comblog: www.jeffmolander.com

twitter: @jeffreymolander

Let’s…

Let’s…

Let’s…

Act, innovate, disrupt!

Let’s…

Deliver New Value

Where to Start?Where to Start?

Challenges… Advertisers Affiliates & Publishers Vendors & Service Providers Investors & Entrepreneurs

Advertisers

Advertisers

Affiliates / Publishers

Vendors &Service Providers

Investors & Entrepreneurs

Opportunities… Advertisers Affiliates & Publishers Vendors & Service Providers Investors & Entrepreneurs

Advertisers

Advertisers

Advertisers

Affiliates / Publishers

Vendors &Service Providers

New Value

Investors & Entrepreneurs

The Biggie…The Biggie…

Critical Strategies Develop right mix of lead/sale sources

Understand lead/transaction origination Affiliates, networks, exchanges, aggregators No standards, vague quality assurances, no

common pricing methodology Be careful: external ‘lead scoring’

Get social, get sales & leads Content, content, content! Blogs, RSS feeds, streaming video, wikis Sprinkle carefully with promotions & prompts

Read my lips:NEW CONTENT!

Critical Strategies Integrate

“Social” Web Enterprise!

Performance Marketing Resources General

SEOBook.com Cumbrowski.com JeffMolander.com Revenews.com Anything Avinash Kaushik touches!

Financing & legal BenEdelman.org StartupAddict.com

Conferences Leadscon & Affiliate Summit A4Uexpo

Regional Rocky Mountain Affiliate Managers & many others!

Opportunities… Advertisers

Integrate operations Build trust: Content marketing

Affiliates & Publishers New distribution New business models

Vendors & Service Providers Increase transparency, innovate, partner up for speed OPMs: Going beyond tactics - BUSINESS metrics

Investors & Entrepreneurs Get creative

Resources

MAKE it a Great Show!

Got questions?

jeff@jeffmolander.com

blog: www.jeffmolander.comTwitter: @jeffreymolander