Post on 07-Aug-2015
What We Do & Who We Are With Roots In Design, Development, And Film, We Meandered The Crowded Landscape Of Web And App Creation, Eventually
Casting A Wider Net With More Innovative And Imaginative Solutions For Our Diverse Clientele.
3 1 50+ ∞Offices Promise Awards Bad Jokes
April 2015
A Digital Production CompanyEqual Parts Craft & Curiosity
April 2015
Development Content Creation Experiential
THIS IS DRESS.CODEA Community Where Like-Minded Individuals Can Come Together To Learn To Subvert Traditional Approaches To
Technology In Media.
CREATIVE TECHNOLOGY IS OUR FORTE
April 2015
TOOLS & SOFTWARECASE STUDIES360 VIDEO CONTENTDEMO WITH THE OCULUS RIFT DK 2
April 2015
VIRTUAL REALITY
April 2015
What is Virtual Reality?
✓ … is immersive multimedia.
✓ … replicates an environment that simulates physical presence.
✓ … can recreate sensory experiences.
April 2015
Google Cardboard
✓ By far, the cheapest.
✓ It's not limited to Android, it works with iPhone as well.
✓ Mostly smokes and mirrors, but it sells people on the idea.
✓ Magnetic input.
April 2015
Oculus Rift
✓ Leading VR device for some years.
✓ Rumours of Crystal Cove being amazing.
✓ It is at an Uncanny Valley at this point.
✓ It needs a PC to run.
✓ Not standalone and not portable.
April 2015
Samsung GearVR
✓ It needs a Galaxy Note 4.
✓ It needs the phone and the case to run.
✓ Once the phone is in the case, it is a standalone product.
✓ It is portable.
✓ It is powered by Oculus technology.
April 2015
Vavle / HTC Vive
✓ Rumours say it is by far the best experience so far.
✓ It needs a 15 x 15 ft room.
✓ At the moment, its price is expected to be $1500-$2000.
April 2015
VR is immersive multimedia
✓ If you haven’t tried it, try it!
✓ Immersion, experience.
✓ Video games, fine arts, music, therapy, training, visualization.
✓ Interactive or non-interactive.
✓ Distribution vs service.
April 2015
✓ Commonly it simulates a human being. Why?
✓ Reality vs abstraction.
✓ Body feedback.
✓ Give the user as much familiar tools as possible.
✓ Don’t be afraid to break the rules, but be careful.
VR replicates an environment that simulates physical presence
April 2015
✓ Add more feedback to an experience.
✓ Surround Sound.
✓ Movement? Wind? Smell? Taste?
✓ If the experience is interactive, experiment with input.
✓ Careful with motion sickness.
VR can recreate sensory experiences
April 2015
✓ Keep every movement smooth.
✓ Use 3D items to display information - Standard GUIs are evil, get creative.
✓ Walking and running need to feel ‘real’
✓ Games have to be 1080p+ and 60fps+ - 60fps is particularly important.
✓ Audio is twice as important in VR.
What to do when working with VR
April 2015
✓ Don't assume it has to be first-person.
✓ Don't assume you need a player body - It is insanely difficult.
✓ Cutscenes with switching cameras.
✓ The game taking control of the camera.
✓ Any sudden/snap movements.
What to avoid when working with VR
April 2015
Input
MouseKeyboard
StandardController
Single Button
KinectLeapmotion Nothing?
This Is Still One Big Unanswered Question.
April 2015
Into The StormCASE STUDY
Objective
Put users directly into the film by placing them into the path of an inbound F5 tornado
Oculus DK2 Unity3D ArduinoDMX Fans Buttkickers Air Blaster
WebcamiPad (share)
April 2015
InterstellarCASE STUDY
Objective
Give users a chance to experience a weightless fly-through of the Endurance space shuttle
Oculus DK2 UnrealEngine
Arduino*
* Created By Framestore
April 2015
InsurgentCASE STUDY
Objective
Immersed users in the role of “Divergent” members of society who have been captured
Samsung Gear VR
UnrealEngine Raspberry Pi DMX Fans
ButtkickersArduino*
* Created By Kite & Lightning
April 2015
Youtube 360 videos
360 Video Content
MILK VR
YOUTUBE
✓ Provide free 360-degree videos to anyone using a Gear VR
✓ Serves up videos that let you look in any direction
Ex: Lip Sync Battle VR
Giroptic 360The World’s First 360°HD Camera
April 2015
✓ Produce one single 360° photo or video file.
✓ 2K (videos) / 4K (pictures)
✓ Development kit available
✓ $499 (in June?)
http://360.tv/
Go Pro
✓ Bought a VR Company (Kolor)
✓ 4K
✓ Release date?
✓
http://gopro.com/spherical
April 2015
Example