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What We Do & Who We Are With Roots In Design, Development, And Film, We Meandered The Crowded Landscape Of Web And App Creation, Eventually

Casting A Wider Net With More Innovative And Imaginative Solutions For Our Diverse Clientele.

3 1 50+ ∞Offices Promise Awards Bad Jokes

April 2015

A Digital Production CompanyEqual Parts Craft & Curiosity

April 2015

Development Content Creation Experiential

THIS IS DRESS.CODEA Community Where Like-Minded Individuals Can Come Together To Learn To Subvert Traditional Approaches To

Technology In Media. 

CREATIVE TECHNOLOGY IS OUR FORTE

April 2015

Jean-Michel IrvingJustin

April 2015

TOOLS & SOFTWARECASE STUDIES360 VIDEO CONTENTDEMO WITH THE OCULUS RIFT DK 2

April 2015

VIRTUAL REALITY

April 2015

What is Virtual Reality?

✓ … is immersive multimedia.

✓ … replicates an environment that simulates physical presence.

✓ … can recreate sensory experiences.

April 2015

Google Cardboard

✓ By far, the cheapest.

✓ It's not limited to Android, it works with iPhone as well.

✓ Mostly smokes and mirrors, but it sells people on the idea.

✓ Magnetic input.

April 2015

Oculus Rift

✓ Leading VR device for some years.

✓ Rumours of Crystal Cove being amazing.

✓ It is at an Uncanny Valley at this point.

✓ It needs a PC to run.

✓ Not standalone and not portable.

April 2015

Samsung GearVR

✓ It needs a Galaxy Note 4.

✓ It needs the phone and the case to run.

✓ Once the phone is in the case, it is a standalone product.

✓ It is portable.

✓ It is powered by Oculus technology.

April 2015

Vavle / HTC Vive

✓ Rumours say it is by far the best experience so far.

✓ It needs a 15 x 15 ft room.

✓ At the moment, its price is expected to be $1500-$2000.

April 2015

Other

✓ Project Morpheus

✓ Projection based VR

✓ Experiential rides

April 2015

✓ Project Morpheus

✓ Projection based VR

✓ Experiential rides

April 2015

VR is immersive multimedia

✓ If you haven’t tried it, try it!

✓ Immersion, experience.

✓ Video games, fine arts, music, therapy, training, visualization.

✓ Interactive or non-interactive.

✓ Distribution vs service.

April 2015

✓ Commonly it simulates a human being. Why?

✓ Reality vs abstraction.

✓ Body feedback.

✓ Give the user as much familiar tools as possible.

✓ Don’t be afraid to break the rules, but be careful.

VR replicates an environment that simulates physical presence

April 2015

✓ Add more feedback to an experience.

✓ Surround Sound.

✓ Movement? Wind? Smell? Taste?

✓ If the experience is interactive, experiment with input.

✓ Careful with motion sickness.

VR can recreate sensory experiences

April 2015

✓ Keep every movement smooth.

✓ Use 3D items to display information - Standard GUIs are evil, get creative.

✓ Walking and running need to feel ‘real’

✓ Games have to be 1080p+ and 60fps+ - 60fps is particularly important.

✓ Audio is twice as important in VR.

What to do when working with VR

April 2015

✓ Don't assume it has to be first-person.

✓ Don't assume you need a player body - It is insanely difficult.

✓ Cutscenes with switching cameras.

✓ The game taking control of the camera.

✓ Any sudden/snap movements.

What to avoid when working with VR

April 2015

Input

MouseKeyboard

StandardController

Single Button

KinectLeapmotion Nothing?

This Is Still One Big Unanswered Question.

March 2015

Into The StormCASE STUDY

April 2015

Into The StormCASE STUDY

Objective

Put users directly into the film by placing them into the path of an inbound F5 tornado

Oculus DK2 Unity3D ArduinoDMX Fans Buttkickers Air Blaster

WebcamiPad (share)

March 2015

March 2015

InterstellarCASE STUDY

April 2015

InterstellarCASE STUDY

Objective

Give users a chance to experience a weightless fly-through of the Endurance space shuttle

Oculus DK2 UnrealEngine

Arduino*

* Created By Framestore

March 2015

InsurgentCASE STUDY

April 2015

InsurgentCASE STUDY

Objective

Immersed users in the role of “Divergent” members of society who have been captured

Samsung Gear VR

UnrealEngine Raspberry Pi DMX Fans

ButtkickersArduino*

* Created By Kite & Lightning

April 2015

Youtube 360 videos

360 Video Content

MILK VR

YOUTUBE

✓ Provide free 360-degree videos to anyone using a Gear VR

✓ Serves up videos that let you look in any direction

Ex: Lip Sync Battle VR

March 2015

InsurgentCASE STUDY

Giroptic 360The World’s First 360°HD Camera

April 2015

✓ Produce one single 360° photo or video file.

✓ 2K (videos) / 4K (pictures)

✓ Development kit available

✓ $499 (in June?)

http://360.tv/

Go Pro

✓ Bought a VR Company (Kolor)

✓ 4K

✓ Release date?

✓

http://gopro.com/spherical

April 2015

Example

THANK YOU

Jean-Michel IrvingJustin

April 2015