Post on 04-Apr-2018
DReAM :
A System to improve operational
efficiency and maintain competency in
semiconductor IC design industry
Mar. 8, 2012
1Copyright© 2012 GUC GUC Property
1
3
Flexible ASIC Business Model
Design Workflow Management
2 The Initiative of GUC’s DReAM
Benefit and Value 5
4 Project Lifecycle Management
2Copyright© 2012 GUC GUC Property
Semiconductor Supply Chain
Design Service
Mask
Foundry Package Test
Design
Automation
Software
IC Design
Silicon IP
ProductSpec
System
Architecture
3Copyright© 2012 GUC GUC Property
Semiconductor Value Chain Evolution
Challenges get more
difficult as the
industry matures
System
IC Design
IDM Fab
Package
Test
System
IC Design
IDM Fab
System SystemSystemSystem
IDM Fab
IDM Fab
IDM Fab IDM Fab
EDA EDA EDA
IC Design
IC Design
IC Design
IP IP
Design
Service
Wafer
Foundry
Wafer
Foundry
Package
TestPackage
Test
Package Package Package
Test Test Test
70s 80s 90s 2000~
Technology
DrivenManufacture
Driven
Design
Driven
Application
Driven
4Copyright© 2012 GUC GUC Property
GUC: Design + Integration
Flexible ASIC Model
Design + System Knowledge
Fabless Houses
System
Houses IDMs
EDA Vendors Foundry Package/Test
Houses
IP Providers
DSP
MPEG ATM
ROM
MCUSRAM
I/O
I/F
Logic
5Copyright© 2012 GUC GUC Property
Established in 1998
Headquartered in Hsin-chu Science Park, Taiwan
IPO on TSE (symbol: 3443), 2006
Largest shareholder is TSMC, current share 36%
Worldwide presence: US, China, Europe, Japan and Korea
GUC Corporation Information
6Copyright© 2012 GUC GUC Property
Overseas (47)
Legal
Audit
Jim Lai
President (494)
GUC Management Team
Business
Support (44)DSD (171)R & D (98)
Sales &
Marketing(41)POD (78) Finance (15)
GUC Europe
GUC China
GUC Japan
GUC America
GUC Korea
FC Tseng
ChairmanVice Chairman of TSMC
Former TSMC US Director
Lung Chu
7Copyright© 2012 GUC GUC Property
Customer Product Profile
DTV
WiMax
Computer
TV
Tuner
Network
LTE
Transceiver
Camcorder
GPS
Mobile
TV
Cell
PhoneHigh speed digital
Mixed signal
Analog
RF
Your
Logo
SoC
8Copyright© 2012 GUC GUC Property
GUC Design Capability
Silicon Proven Record
65nm mass production in 2009
40nm mass production in 2011
28nm production expected in 2013
Strengths
Advanced technology node
Low power design solution
High performance IP design
Design for yield and reliability
0
20
40
60
80Tape-outs
0.25um & above
90nm
0.18/0.15um
65nm
0.13/0.11um
40nmAdvanced
Mature
28nm
2008 2009 2011 2012(e)
322M
368M265M
400M
2010
Complexity(Gates/year)
0
20
40
60
80Tape-outs
0.25um & above
90nm
0.18/0.15um
65nm
0.13/0.11um
40nmAdvanced
Mature
28nm
0.25um & above0.25um & above
90nm90nm
0.18/0.15um0.18/0.15um
65nm65nm
0.13/0.11um0.13/0.11um
40nm40nmAdvanced
Mature
28nm28nm
2008 2009 2011 2012(e)
322M
368M265M
400M
2010
Complexity(Gates/year)
9Copyright© 2012 GUC GUC Property
GUC 3D-IC Service Roadmap
2010 2011 20122009 2013
SiP1.0
Under 200Mhz
KGDs<3
TSV1.0
2.5D Interposer
TSV2.0
3D Stack die TSV
SiP2.0
High Speed Interface DDR2/3
Chip/PKG/Board co-design
SiP3.0
RF (<6Ghz) SiP
RF Chip/Package/Board
co-design
MDDR Die
Spacer die
MDDR Die
Spacer die
ASIC Die
DDR2
4L NPL substrate
Passive
RF
4L NPL substrate
Passive
RF
10Copyright© 2012 GUC GUC Property
1 Flexible ASIC Business Model
2 The Initiative of GUC DReAM
3 Design Workflow Management
Benefit and Value5
4 Project Lifecycle Management
11Copyright© 2012 GUC GUC Property
Operation Challenge
GUC’s service model is very flexible, so the operation process is complicated.
Too many application systems without integration.
Sales Engagement
IP Mgmt. & Sourcing
Chip Implementation
Production Sampling
ProductionOperation
IP Engineering
GUC
Design House
Customer
System House
Customer
Testing
Partner
IP Vendor
IP Design
Partner
Semiconductor Supply Chain
Turn
key or Particu
lar Service
(Flexible
ASIC
Service
) Packaging
Partner
Foundry
Partner
LogicDesign
Synthesis
DFT
STA / Simulation
APR
Back-Annotation
DRCLVS
Tape out / Mask
Wafer /CP
Package / FT
Tu
rnk
ey
Se
rvic
e 1
De
sig
n S
erv
ice
TK
2
12Copyright© 2012 GUC GUC Property
EngagementRFQ Handle
Form Project
Pre-SalePICS &
CA Review
Project
InitiationSOW
ProductionMonthly Yield /
Margin / Productivity
PRJ Kick-Off
Kick-Off M.Minutes
Implementation
PES & PLM
Verification &
QualificationPES & PLM
KMC
Lotus Notes
Project Mail
System
Lotus Notes
ARM License
System
Lotus Notes
Design Kit
License System
Lotus Notes
PICS
Lotus Notes
CA Review
Lotus Notes
Project Code
Generation
ERP
Project Code
System
Lotus Notes
Working Hour
Update
Lotus Notes
Project
Kick-Off
Lotus Notes
PRJ Enquiry
System
Lotus Notes
Tape-Out
Reservation
System
Lotus Notes
Presale Reg.
System
Lotus Notes
IT System Before PLM Deployment
13Copyright© 2012 GUC GUC Property
Solution & Goal
Solution – Integrated Operational Model
Integrated System across all Organizations
Goal
Quality : Improve Design Yield => Reduce Manufacturing Cost
Schedule : Improve Time to Market => Increase Profit Margin
Resource : Engineering & Hardware Cost Control
Efficiency : Higher Throughput => More Capacity
14Copyright© 2012 GUC GUC Property
DReAMDesign Resource & Automation Management
Design Resource & Automation Management System
Manager
Resource Planning
Project Lead
ProjectManagement
Designer
DesignAutomation
Reviewer
QualityAssurance
A B C D F
top
Qualification item Value Normal RangeX Clock Skew 30 <50 psX Congestion 2 <1%
Worst setup slack >0X Design rule violation 0 #NAME?
Qualification item Value Normal Range
X Clock Skew 30 <50 ps
X Congestion 2 <1%
Worst setup slack >0
X Design rule violation 0 #NAME?
Qualification item Value Normal Range
X Clock Skew 30 <50 ps
X Congestion 2 <1%
Worst setup slack >0
X Design rule violation 0 #NAME?Row 1 Row 2 Row 3 Row 4
0
2.5
5
7.5
10
12.5
15
17.5
20
22.5
Main title
Co lum n 3
Co lum n 2
Co lum n 1
Row 1 Row 2 Row 3 Row 4
0
1
2
3
4
5
6
7
8
9
10
Work Load
Co lum n 1
Co lum n 2
Co lum n 3
Ro w 1 Ro w 2 Ro w 3 Ro w 4
0
2
4
6
8
10
12
14
16
18
20
22
Main title
Column 3
Column 2
Column 1
Resource
Schedule Efficiency
Quality
Design
Workflow
Management
Project
Lifecycle
Management
15Copyright© 2012 GUC GUC Property
1
3
4
Flexible ASIC Business Model
Design Workflow Management
Project Lifecycle Management
2 The Initiative of GUC DReAM
Benefit and Value5
16Copyright© 2012 GUC GUC Property
WFM
ClientMaster data
servercheckout
checkin
US
WFM
ClientSlave/
cache data
servercheckout
checkin
TWN
WFM
ClientSlave/
Cache data
servercheckout
checkin
TPE
Synch
ronize d
ata daily
DEF V SDC
extract_rc
QRC_DSPF
delay_cal
MDC_SDF
sta
PT_STA
DSPF
SDF
RPT
Design Database Management•Centralized library database•Standardized database structure with checkin mechanism•Distributed local cache data with Master/Slave data control
Design Flow Automation•Standardized flow definition and script•Ticket driven implementation flow•Flow controller GUI
Predefined flow step
50M+ gate design / 20+ engineers
Data Management & Flow Automation
17Copyright© 2012 GUC GUC Property
IP / Library
Management
Design Flow
DefinitionDesign Quality
Review
Design Workflow Management Architecture
Design Data
Management
Ticket
Execution
18Copyright© 2012 GUC GUC Property
[HEADER]
TICKET_ID = T200-SYNTHESIS
TICKET_TITLE = “Synthesize RTL to Gate netlist"
TICKET_OWNER = “albert.li@globalunichip.com”
TICKET_FLOW = 200-SYNTHESIS
TICKET_LIB = 2008_0401_1851/techlib.cfg
TICKET_DESIGN = final/cpu
TICKET_DBSRC = 200-RTL_NETLIS/2009_0216-demo
TICKET_DBDST = 210-GATE_NETLIST/2009_0216-demo
TOP_MODULE = cpu
[INPUT]
## The input RTL Verilog file.
RTL_NETLIST = $(TOP_MODULE)_rtl.v
[OUTPUT]
## The output synthesized gate level Verilog file.
GATE_NETLIST = $(TOP_MODULE).v
[PARAMETER]
QUEUE = Linux
MAX_FANOUT = 100
:
Ticket file example
WFM Ticket Execution
A
B
C
D
20Copyright© 2012 GUC GUC Property
1 IC Industry & Design Service Business Model
2 The Initiative of GUC DReAM
3 Design Workflow Management
Benefit and Value 5
4 Project Lifecycle Management
21Copyright© 2012 GUC GUC Property
PLM Project Scope & Goal
Scope:To develop a project management system which could improve operational efficiency of ASIC business and could be used across the whole cooperation.
Goal:Improve project management efficiency by reducingcommunication overhead among different organizations. (ENG/DSD/POD)Provide real time status update to manager and customersRecord actual resource been consumed and calculate accurate cost for each project. Using such information for future resource planning and cost estimation.
22Copyright© 2012 GUC GUC Property
Design House
Customer
Foundry
Partner
Packaging
Partner
Testing
Partner
3rd party
IP Partner
Design Service
Partner
SSDService Sales Division
ENGEngineering
SoCSystem
On A Chip
SoPSystem
On Package
GUC SemiconductorSupply Chain
TapeOut
System House
Customer
DSDDesign Service Division
PODProduction Op. Division
GUC’s Value Supply Chain
23Copyright© 2012 GUC GUC Property
接觸Engage
服務專案工作Statement Of Work
服務專案計價Cost Analysis
啟動Kick-off
詢價RFQ
報價Quotation
服務執行Implementation
結案Complete 服務專案
Service Project
時程Schedule
資源Resource
品質Quality
簽約Contract
GUC Service Business Flow
24Copyright© 2012 GUC GUC Property
Run through RFQ process within the systemensure the accuracy of cost analysis
Record project execution detail into systemReceive real time project status updatemonitor resource and control schedule
Record meeting content and assign action itemreview execution status and document sharing
Record issue discussion, assignment and solutionform knowledge database for experience sharing
議題處理Issue Tracking
會議紀錄Meeting
Minutes
專案執行Project
Management
業務接單Sales
Engagement
PLM System Architecture
25Copyright© 2012 GUC GUC Property
2008/05
2008/05/15Official Kick-Off
2009Phase 1 Completed
20102009
2010 Phase 2 Complete
ITS : Issue Tracking System
PMS : Project Management System
SEM : Sales Engagement
IPM : IP Management
ITS
PMS
IPM
SEM
Continuous Enhancement on Production Run Systems
GUC PLM System Roadmap
2011
32Copyright© 2012 GUC GUC Property
MeetingCreation
Meeting Schedule
MeetingWIP
Check ifNext Meeting Required
M.MinutesPublish
Meeting Finish
MeetingNext
New Topics
Follow-up Topics
Follow-up Issue #1
Follow-up Issue #..
Meeting Minutes (Content)
Snapshot of Non-Closed Topics
Snapshot of Closed Topics
Planned Meeting Topics Self Add Auto Collect
Planned Meeting Topics Self Add Auto Collect
Non-Closed Topics
Automatically Retrieved as Part of Next Week’s Discussion Topics
Meeting Management
37Copyright© 2012 GUC GUC Property
Design ProjectExecution
KickoffMeeting
ProjectStarted
WBSSimulation
Actual WH Updatefrom Notes System
LoadingExploration
Estimate WH Change Auto Tracking
ProjectLesson Learn
Resource Change
MeetingCollaboration
IssueFollow-up
One Time Periodic Review
Note Timesheet
TaskExecution
ChangeAnnotation
Milestone Change Auto Tracking
Schedule Change
ProjectsReporting
SingleProjectMonitor
Project Management
42Copyright© 2012 GUC GUC Property
View IP Content
ReviseIP (Package)
SearchIP
Submit AccessRequest
DownloadIP (Package)
IP RevisedNotification
IP Lifecycle
Broadcast IP Notification
AR Review ProcessSecurity B C G
Submitted
Review Approved
ExpiredRejected
In N Days
CreateIP (Package) IP PackageIP Master
Version (x)
IP Deliverable
Version (x)
IP File(s)Version (x)
Contain N
Contain N
IP Library
Classified
ObsoleteLock
Release
Review
Upload
Review ProcessSecurity
B C G
AdministrativeTracking
IP & Document Management
44Copyright© 2012 GUC GUC Property
CA &
SoW
Customer AM/SSD
Engineer poolIP & LibraryHardware
PM/ENG PM/DSD PM/POD
Quotation
RFQ
Sales Engagement Process
45Copyright© 2012 GUC GUC Property
ENGEvaluation
MKDEvaluation
FAEEvaluation
PODEvaluation
AM / FAE
RFQ Initiation
Upload Attachment
#n CA SplitIP Spec Maintain/Assign
CSForm Code
DSDEvaluation
RFQ Process
CA FormReviewProcess
AMReview
FAEReview RFQ
AMSubmit RFQ
Account Management
47Copyright© 2012 GUC GUC Property
RFQ Summary Example
Evaluation feedback from each functional organization
48Copyright© 2012 GUC GUC Property
Account Manager can browse all projects of this customer.
Customer Projects List
52Copyright© 2012 GUC GUC Property
Schedule Timeline Review
Oct’10 Jan’11 Apr’11 Jul’11 Oct’11 Jan’12
kickoff 1st data final tapeout sample
10/15 02/11
08/20
05/13
11/15 04/01 07/20
schedule delay schedule pull-in
Note-1
1.5DB
04/27 08/12
2.0DB01/15
05/24 09/07
07/04 09/30
11/15
11/15
11/15
02/16
02/16
ECO1
ECO2
11/10
12/06
12/07
2nd data
07/12 10/2811/15 02/161st TOP
attempt 12/23
07/12 11/1611/15 02/16Final TOP
attempt 01/11
Note-2
Note-3
Sample out date
was pulled in to
compensate the delay
from TPO date
53Copyright© 2012 GUC GUC Property
Resource Consumption Review
Oct’10 Jan’11 Apr’11 Jul’11 Oct’11 Jan’12
11/15 07/12 11/16
planned extra
consumed
budgetedGUC assigned more supporting
resources to the project monthly
Man day
54Copyright© 2012 GUC GUC Property
1 Flexible ASIC Business Model
2 The Initiative of GUC DReAM
3 Design Workflow Management
Benefit and Value 5
4 Project Lifecycle Management
55Copyright© 2012 GUC GUC Property
Design Workflow Management
WFM
Project Lifecycle Management
PLM
Design Resource & Automation Management
DReAMDesign Resource & Automation Management
Manager
Resource Planning
Project Lead
ProjectManagement
Designer
DesignAutomation
Reviewer
QualityAssurance
ABCDF
top
Qualification item Value Normal RangeX Clock Skew 30 <50 psX Congestion 2 <1%
Worst setup slack >0X Design rule violation 0 #NAME?
Qualification item Value Normal Range
X Clock Skew 30 <50 ps
X Congestion 2 <1%
Worst setup slack >0
X Design rule violation 0 #NAME?
Qualification item Value Normal Range
X Clock Skew 30 <50 ps
X Congestion 2 <1%
Worst setup slack >0
X Design rule violation 0 #NAME?Row 1 Row 2 Row 3 Row 4
0
2.5
5
7.5
10
12.5
15
17.5
20
22.5
Main title
Co lum n 3
Co lum n 2
Co lum n 1
Row 1 Row 2 Row 3 Row 4
0
1
2
3
4
5
6
7
8
9
10
Work Load
Co lum n 1
Co lum n 2
Co lum n 3
Ro w 1 Ro w 2 Ro w 3 Ro w 4
0
2
4
6
8
10
12
14
16
18
20
22
Main title
Column 3
Column 2
Column 1
56Copyright© 2012 GUC GUC Property
Benefit – operational efficiency
Simplify the project member’s report process and
communion channel through integrated system.
With formalized issue tracking , the resolution
process been recorded, the experience could be
accumulated and become a valuable knowledge
database.
With standardized project execution process, the
schedule and resource could be monitored in real
time, the quality could be well controlled.
57Copyright© 2012 GUC GUC Property
Value: Maintain Competency
Increase Profit
Improve the quotation process with accurate cost
analysis by referring past project execution database
Reduce Cost
Improve the project execution efficiency and reduce the
resource consumption
Better project monitoring mechanism prevents the over-
budget cost caused by unexpected schedule delay