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Don’t Invest in Enterprise Data, Unless…

By Len SilverstonSponsored by Embarcadero

Dec 4thth, 2014

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Purpose:• Share Experiences Regarding Keys

Agenda:

Unless what?

6 keys

Summary

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Don’t Invest Unless …

Commitment?

Resources?

Expertise?

Methodologies?

Tools?

Technology?

Connections

between

PEOPLE!

???

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Don’t Invest Unless …

A. Commitment?

B. Appropriate Technology/Tools?

C. Methodologies/Processes?

D. Expertise/Resources?

E. Something else?

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Once Upon a Time …

ORDERCUSTOMERPARTY ROLE TRANSACTIONPARTY

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“Mine”

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Don’t Invest Unless…

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Keys To Fertile Soil

1. Motivations2. Communication3. Trust4. Vision5. Conflict Management6. Universal Models

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1. UNDERSTAND MOTIVATIONS

BE SPECIFIC!

Project/Program Name and title of person or sponsor

What does this person want?

How will your project/program help them?

How will your project/program be an obstacle?

What do we want from this person?

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Motivational Model - Sponsorship Map

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2. CommunicationWhat is most important?

Spirituality?

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3. Clear, Compelling, Common

Vision

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Where do our motivations overlap?

What does this person want?

What do I want?SHARED

PURPOSE

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4. Trust

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What did he do?

A. Blame someone else

B. Resign

C. Fix issue first, then communicate

D. Communicate openly (email everyone), then fix

E. Something Else

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Trust• Character–Integrity

–Intent

• Competence–Capabilities

–Results

From “The Speed Of Trust” By Stephen M. R. Covey

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5. Conflict ManagementProject Manager:

We completely support enterprise

wide data integration.

However, we have very tight

deadlines and budgets so we’ll

work together as long as you don’t

impact our deadline dates, tasks,

resources, or budgets in any way.”

Director of Enterprise Data

“We are excited to work

together with you on this

project helping you to use

enterprise-wide, integrated

data for your project so that

the data is of high quality

and standardized.

WHERE WOULD YOU TAKE THIS CONVERSATION?

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What is the first thing to do in a conflict?

A. Communicate your perspective clearly

B. Really listen to their perspective

C. Work towards a shared vision

D. Stay objective

E. Something else

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Handling Conflict

Step 1. Don’t reactStay objective

Step 2. DisarmStep to their side

Step 3. Change the gameDon’t reject ….Reframe (holistic) (common goal)

Step 4. Make it easy to say yesBuild a golden bridge (truly win-win)

Step 5. Bring them to their senses, not their knees(using power, not force)

From “Getting Past No: Negotiating with Difficult People” By William Ury

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Don’t React

EventThoughts/Feelings

Emotions,Physical

Reaction

Fight (Anger)Flight (Shame)Freeze (Disassociation)

Mess

Step 1. Don’t react

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Respond

EventThoughts/Feelings

DataResponse

Step 1. Don’t react

Observe Objectively

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Facts and Stories

Stories – villain, victim, hopeless *

* From “Crucial Conversations: Tools for talking when Stakes are High”, by Patterson et al.

Facts - indisputable

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Position Versus Interest

INTERESTS A

POSITION A

INTERESTS B

POSITION B

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6. Universal Models

Connections betweenPEOPLE!

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Summary – Don’t Invest Unless:

Understand motivations

Communication to motivations

Clear, compelling, common vision

Trust

Conflict management framework

Universal models

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Questions/More Info?

FREE ARTICLES

- ‘Data Mining Versus Data Oursing’ Article http://www.univdata.com/Publications/Articles/DataMiningVersusDataOursing/tabid/289/Default.aspx

- 10 Most Important Things That Data Modelers Need to Knowhttp://community.embarcadero.com/index.php/en/article/articles-database/1024-top-10-most-important-things-that-data-modelers-need-to-know-by-len-silverston-universal-data-models-llc

- Collaboration Principles and Universal Data Modelshttp://community.embarcadero.com/index.php/blogs/entry/collaboration-principles-and-universal-data-models-by-len-silverston

Universal Data Models - http://www.embarcadero.com/products/er-studio-universal-data-models

www.universaldatamodels.comlsilverston@univdata.com