Donor Relations for Athletics

Lynne M. Wester

@donorguru

Traditional Athletic Stewardship

• Entitled Benefits

– Ticket priority

– Parking

– Other tangibles

A New Age, A New Era

• Unrestricted Athletic Funding

• Treating Donors as more than ticketholders

• How do we shift the Paradigm?

• Entitlement vs. Philanthropy

• The Concept: Free vs. Exclusive

A Sense of Appreciation NOT Entitlement

• Falling in line with the rest of the University

• Small touches that are meaningful

• Recognition that tells a story rather than promises an end result

Enlightened Athletics

How do we Change this?

The Program:

• First Time Donors

• Loyalty Donors

• Endowment Donors

• Weeding Out Ticket Donors vs. Philanthropists

Resources:

• NAADD: http://www.naaddresourcecenter.com/