Social MediaA perspective

Campbell Scott(CEO)campbell@igopeople.com+353 86 8149050

www.flickr.com: weaselmcfee

www.flickr.com: weaselmcfee

Eist le fuaimna habhannagusgheobhaidhtú breac

Why social media?

jonrawlinson

jonrawlinson

Getting intouch withbusinessescan be averyfrustratingexperience!

Media ischanging

www.flickr.com: brymo

Andshouting atpeople islesseffective

So what is happening?

People aresocialising,connectingandorganising

www.flickr.com: bovinity

And areseeking andvoicingopinion

Customersare moreinformedanddemanding

www.flickr.com: sfllaw

Businessescan listen

Andconversewithconsumers

Facts - IrelandFacebook - 0.5m (+200%)

Twitter - 36,000 - (x3 in eight weeks)

+ blogs, Bebo etc.

Case Studies

Insight

Promotion

Reputation

Support

Case studies:

• Vodafone - customer query re. dual SIM

• FBD insurance offer customer a competitive quote

• 3 - customer complaint

• Mondello Park - family offer

• Worldwidecycles