by Matthew A. Dolman, Esq.DOOMED!SEO is

Matt DolmanFounder of

The Dolman Law GroupClearwater, FL

The Power of SEO

Mahalo’s Transition

“More content is created in two days than from the beginning of

time up to 2003.”

Eric Schmidt, 2010Former CEO of Google

Emphasizing Learning Over Searching

Mahalo’s Current Form

Up and ComersCrush!SEO can

SEO is

Powerful!

DOOMED?!Why is SEO

Because SEO

index this:Can’t

That’s what makes

so important

If Content is , then...King

...Context is .”

Gary Vaynerchuk,Author, Investor, and Entrepreneur

Founder of Vaynermedia and Wine Library TV

GOD

Context on Who The User Is

Context on Who the User Knows

Content that the User Likes

The Content is Now Organized

is to

is to

Information

AS

Be Where the Crowds AreIf the Crowd is Indexing, then

People Make Judgements

Pictures are to “Read”Quick

Faster

We need to consider

Human Engine Optimization

How?!

Example Blog Post

When You Pin

Photo Has No Relation to the Blog’s .

(Beyond Authorship)

Example Blog Post

Content

Example Blog Post

When You Pin

Photos That the Content

Example Blog Post

Integrate

Photos are a Good First Step

How do we leverage HEO?

We could add words

Tips to Follow While Waiting for the Tow Truck

But that looks boring

...We Tap Into Images

By adding...

Compelling

TIPS to FollowWhile Waiting For the

Tow Truck

Doomed!

H.E.O.

Seo is

We Need to Work On

Create ContentAnd Images That

With That Content

CompellingIntegrate

Photo BiblioGraphy:Cover Photo: Aaron Himel, "Aaron Himel" on Flickr.com, http://www.flickr.com/photos/aaronhimel/

5993465298/sizes/l/in/photostream/Slide 3: Alessandro Saponi, "Sapo Essay" on Flickr.com, http://www.flickr.com/photos/

sapo74/5113643345/sizes/o/in/photostream/Slide 5: Screen captures, theinternetarchive.com

Slide 6: Jolie O'Dell, “jolieodell” on Flickr.com, http://www.flickr.com/photos/jolieodell/4627282985/

Slides 10, 17: MIKI Yoshihito, MJ/TR (´･ω･) on Flickr.com, http://www.flickr.com/photos/mujitra/

2933605871/Slide 18: J.D. Hancock, "JDHancock" on Flickr.com, http://www.flickr.com/photos/jdhancock/

7238856518/in/photostreamSlide 19: Alexa Clark, "Lexnger" on Flickr.com, http://www.flickr.com/photos/lexnger/7662855176/

sizes/o/in/photostream/Slide 20: Anirudh Koul, "Anirudh Koul" on Flickr.com, http://www.flickr.com/photos/anirudhkoul/

3786725982/sizes/o/in/photostream/Slide 21: Mike, "zebble" via Flickr.com, http://www.flickr.com/photos/zebble/214669661/sizes/l/in/

photostream/Slide 22: Ross Pollack, Ross Hong Kong, http://www.flickr.com/photos/rossap/3115928980/sizes/o/in/

photostream/Slides 26, 27, 29: Paul Gorbould, "gorbould" on Flickr.com, http://www.flickr.com/photos/gorbould/

3891228151/sizes/o/in/photostream/

Also:all Photos for this project were obtained from

Flickr.com.

I claim no right to these photos beyond those given by their Creative Commons licenses.

Accordingly:

“Seo is Doomed!” iBy Matthew Dolman, in collaboration with Peter Bradshaw, is Licensed Under

Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.