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Transcript of Dolman deck
by Matthew A. Dolman, Esq.DOOMED!SEO is
Matt DolmanFounder of
The Dolman Law GroupClearwater, FL
The Power of SEO
Mahalo’s Transition
“More content is created in two days than from the beginning of
time up to 2003.”
Eric Schmidt, 2010Former CEO of Google
Emphasizing Learning Over Searching
Mahalo’s Current Form
Up and ComersCrush!SEO can
SEO is
Powerful!
DOOMED?!Why is SEO
Because SEO
index this:Can’t
That’s what makes
so important
If Content is , then...King
...Context is .”
Gary Vaynerchuk,Author, Investor, and Entrepreneur
Founder of Vaynermedia and Wine Library TV
GOD
Context on Who The User Is
Context on Who the User Knows
Content that the User Likes
The Content is Now Organized
is to
is to
Information
AS
Be Where the Crowds AreIf the Crowd is Indexing, then
People Make Judgements
Pictures are to “Read”Quick
Faster
We need to consider
Human Engine Optimization
How?!
Example Blog Post
When You Pin
Photo Has No Relation to the Blog’s .
(Beyond Authorship)
Example Blog Post
Content
Example Blog Post
When You Pin
Photos That the Content
Example Blog Post
Integrate
Photos are a Good First Step
How do we leverage HEO?
We could add words
Tips to Follow While Waiting for the Tow Truck
But that looks boring
...We Tap Into Images
By adding...
Compelling
TIPS to FollowWhile Waiting For the
Tow Truck
Doomed!
H.E.O.
Seo is
We Need to Work On
Create ContentAnd Images That
With That Content
CompellingIntegrate
Photo BiblioGraphy:Cover Photo: Aaron Himel, "Aaron Himel" on Flickr.com, http://www.flickr.com/photos/aaronhimel/
5993465298/sizes/l/in/photostream/Slide 3: Alessandro Saponi, "Sapo Essay" on Flickr.com, http://www.flickr.com/photos/
sapo74/5113643345/sizes/o/in/photostream/Slide 5: Screen captures, theinternetarchive.com
Slide 6: Jolie O'Dell, “jolieodell” on Flickr.com, http://www.flickr.com/photos/jolieodell/4627282985/
Slides 10, 17: MIKI Yoshihito, MJ/TR (´・ω・) on Flickr.com, http://www.flickr.com/photos/mujitra/
2933605871/Slide 18: J.D. Hancock, "JDHancock" on Flickr.com, http://www.flickr.com/photos/jdhancock/
7238856518/in/photostreamSlide 19: Alexa Clark, "Lexnger" on Flickr.com, http://www.flickr.com/photos/lexnger/7662855176/
sizes/o/in/photostream/Slide 20: Anirudh Koul, "Anirudh Koul" on Flickr.com, http://www.flickr.com/photos/anirudhkoul/
3786725982/sizes/o/in/photostream/Slide 21: Mike, "zebble" via Flickr.com, http://www.flickr.com/photos/zebble/214669661/sizes/l/in/
photostream/Slide 22: Ross Pollack, Ross Hong Kong, http://www.flickr.com/photos/rossap/3115928980/sizes/o/in/
photostream/Slides 26, 27, 29: Paul Gorbould, "gorbould" on Flickr.com, http://www.flickr.com/photos/gorbould/
3891228151/sizes/o/in/photostream/
Also:all Photos for this project were obtained from
Flickr.com.
I claim no right to these photos beyond those given by their Creative Commons licenses.
Accordingly:
“Seo is Doomed!” iBy Matthew Dolman, in collaboration with Peter Bradshaw, is Licensed Under
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.