What  is  digital  all  about?DMC  11  takeouts

January,  2011.  KYIV,  UKRAINE.  Based  on  GRAPE’s  DMC  11.

Digital  is  frank

Digital  is  measurable

Digital  is  complex

“Trust  your  guts”

Tricks  &  cheating  pay  back.But  the  same  way  genuine  staff  works.

OLD  SPICE.  SMELL  LIKE  A  MAN,  MAN

Please  click  here  to  visit  the  page  with  the  video-­‐case.

Owned  media

Earned  media

Paid  media

Cove

rage

Control  and  ubiquitous  social  buzz  are  inverse.

Value  &  TrustControl

Nobody  waits  for  your  message

$ x x

Idea ExecutionMedia

Attention

You  can  buy  people’s  eye-­‐balls  but  their  hearts  you  can  only  earn.

You  can  buy  people’s  eye-­‐balls  but  their  hearts  you  can  only  earn.

Engagement Engagement

So  the  goal  is  to:

Make  people  happier

“What  you  give  is  what  you  get”

Utility

Education

Entertainment

Storytelling Value

People  are  responsive  only  to  Wii  FM  -­‐  What’s  in  it  For  Me

EDUCATION  &  ENTERTAINMENT

Please  click  here  to  visit  the  page  with  the  video-­‐case.

UTILITY

Please  click  here  to  visit  the  page  with  the  video-­‐case.

Elaborate  each  step  of  user  experience.

Be  obsessed  with  your  clients.

TARGET.  VIDEO  GAME  ADVISOR

Please  click  here  to  visit  the  page  with  the  video-­‐case.

Content  is  the  king

Idea  is  the  king

Execution  is  the  king

You  can  create  magic  anywhere...or  better  everywhere  at  the  same  time)

Idea  is  the  king

Please  click  here  to  visit  the  page  with  the  video-­‐case.

Execution  is  the  king

Please  click  here  to  visit  the  page  with  the  video-­‐case.

Execution  is  the  king

Please  click  here  to  visit  the  page  with  the  video-­‐case.

Idea  +  Execution

Please  click  here  to  visit  the  page  with  the  video-­‐case.

And  finally...

“You  won’t  win  a  championship  with  a  bad  forward,  bad  goal-­‐keeper  of  even  a  bad  doctor”

Collaboration  &  integration  of  all  the  parties  are  vital  prerequisites  for  success.

Cooperation

Generosity

Thoroughness

Passion

Efforts Happy  people

Grateful  people=

Yeah,  yeah,  we  know,  Captain  Obvious  helped  us.)

Take  Care!Contact  us:

Vladimir  SmirnovUX  director

+38  067  961  96  61vladimir.smirnov@aimbulance.com

Victor  Dubrovin  Business  Development  Director

+38  067  292  00  64victor.dubrovin@aimbulance.com

Special  thanks  to  GRAPE  for  the  great  event!