Toms Panders, DMC, 26.09.2012

Global praxis in digital marketing

Or

It takes courage to raise the bar

2Digital Marketing Convention

It takes courage to raise the bar//

• Many opportunities are not used

• What advertisers are waiting for?

• Yes, I think we are lacking inspiring examples

• Sure, we could use some know-how

• But after all, its still tough to face many FAILS before starting to WIN

This is a story of someone who made it

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It takes courage to raise the bar//

• Adserving magic is based on cookies

• And so does Retargeting:

We can store your cookies to target relevant ads!

We have not reached limits yet

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It takes courage to raise the bar//

How it works

Seeking for the product

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It takes courage to raise the bar//

How it works

NO Action

Nice, but

I am not

sure!

www.insurance.com

6Digital Marketing Convention

It takes courage to raise the bar//

How it works

7Digital Marketing Convention

It takes courage to raise the bar//

How it works

8Digital Marketing Convention

It takes courage to raise the bar//

How it works

I’ll buy it!

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It takes courage to raise the bar//

• With questionnaires

How can we use it?

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It takes courage to raise the bar//

• To reach clickers

How can we use it?

Give a city as present!

Are you sure you don’t

want to give a present?

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It takes courage to raise the bar//

• With publishers behavioral data

– Real estate, house, garden

– Healthy life-style

– For women

How can we use it?

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It takes courage to raise the bar//

• Increased CTR and CR

• Saved impressions

Results

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It takes courage to raise the bar//

• Use rich media

• Don’t creep out

• Don’t stalk

Key findings

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It takes courage to raise the bar//

• Reactive media agency makes retargeting since 2009

• They all took it to the next level:

all for

Bandits made it!

Toms Panders, DMC, 26.09.2012

16Digital Marketing Convention

It takes courage to raise the bar//

• CTR ~1% (60% more than regular)

• Maggi sales exceeded expectations

• Reactive media agency is expert with advanced campaigns

• Delfi.lv/.lt/.ee, Apollo.lv and others are first choice to deliver «something special»

Why success story?

Be brave cas it’s worth it!

Join us @:

Facebook.com/GemiusGroupTwitter.com/GemiusSlideshare.net/Gemius_comYouTube.com/WwwGemiusCom

Contact:

Toms PandersInternational Publishers Segment Manager

toms.panders@gemius.com

Mob.: (+371) 2 912 79 51