So you think you know how to effectively utilize email? 2008

If you have 28% of someone’s attention with 100 other emails there, what chance

do you have?

0.0035%

Everything you thought you knew about email

is about to change.

How many studies do you need to read that tell you what you can do better and where you are failing?

How can you make an impact with just a fraction of this

audience?

From NameAddress

Subject LineCopyOffer

CreativeLinks

AuthenticationReports

DeliverabilityResponse

SalesAnalytics

Customer ServiceIntegration

MobileRSS

WebsiteLanding Page

You can tackle the top things that will bring the most change to your email

marketing campaigns.

Each Pound you spend on email efforts will deliver between

1GBP to 30GBP

296 Emails Since July 27th, 2007

As marketers, we fight for limited attention.

3...

1. Delivery

2. Welcome Messaging

3. Creative

IF you do not show value, communicate tone, and set expectations on both sides, you lose 80% of your future

audience engagement and campaign results.

You Don’t Need to Design New Creative For Each Campaign

You Need to Refine Creative For Each New Campaign

We give you “The Promise”

If you can be experts and perfectionists with all of our industry best practices and studies, then you

shall have a strong email program.

You Have 3 Chances

You have 3 chances to set the relationship before you lose 80% of

your future email marketing performance.

Are you able to deliver on impulse?

Do you want to be delivering on impulse?

We cannot always live up the true expectations of everyone, yet we try.

So What’s Next?

Be Good at 3 Things

1. Delivery

2. Welcome Messaging

3. Creative

My Beliefs

Don’t Be Afraid to Fail

Come to Work Stupid

Do Your Best Work

Thank you.

dylan@eroi.com

JMullen@zinio.com

Questions?