DMA præsentationer

43
Yosi N. Heber President Oxford Hill Partners, LLC October 19, 2009 Measuring and Unleashing Web 2.0’s and Social Media’s 10 Strategic Revenue Drivers DMA ’09 – San Diego

Transcript of DMA præsentationer

Page 1: DMA præsentationer

Yosi N. HeberPresident

Oxford Hill Partners, LLC

October 19, 2009

Measuring and Unleashing Web 2.0’s and Social Media’s 10 Strategic Revenue Drivers

DMA ’09 – San Diego

Page 2: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 2

What We’ll Cover Today

The Opportunity A “Framework” for Strategic Digital Revenue Growth

– Web 2.0’s “Ten Strategic Revenue Drivers” Twenty Mini Case Studies – Illustrating the Ten Drivers Leveraging the “Social Circle” for Word of Mouth. The “EQ Pulse™” – Web 2.0 Strategic Analytic Tool Big Picture Example & Case Study How to Apply these Principles to Your Business Positive Outcomes What’s Next – Trends

*Time for Q & A at the End*

Page 3: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 3

Oxford Hill Partners, LLC – What We Do

Oxford Hill Partners, LLC is a strategic marketing firm which advises companies with executive level general management and marketing strategy, and the integration of new digital media into their overall business. Our patent pending EQ Pulse™ and EQ Pulse™ – Web 2.0 analytic processes have already been conducted for hundreds of brands around the globe.

We’ve been brought in by twenty five of the largest and well known multinational companies in the world to provide marketing, branding, sales, organizational, financial, website, digital, Web 2.0, and general strategy advice:

Air Cell

American Standard

Cherry Aerospace

Clorox Company

Con Agra Foods

Dannon Company

Direct Marketing Assoc.

Harvard Drug Group

Krispy Kreme Doughnuts

Nelsons Dr. Bach

Novartis Consumer Health

Pitney Bowes

Procter & Gamble

Reader’s Digest

Reckitt Benckiser

Rubbermaid/Graco

Textron Corporation

Telezygology

United Health Group

Page 4: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 4

Our Thinking and Our Leadership

Our “cutting edge” thinking has been featured around the world: At Industry Conferences such as DMA, Conference Board, IIR, Ad:Tech, E-Metrics Summit, and Search

Engine Strategies. At Business Schools such as Harvard, Wharton and Columbia. At in-house senior executive Corporate Seminars. In well known publications such as Advertising Age, DM News and Wharton Publishing. On a variety of podcasts and blogs such as Webmaster Radio, I-Media Connection and Podfeed.

Twenty three year track record including VP, CMO and General Management positions across multiple industries.

Fifteen years of classical consumer marketing including twelve at Kraft General Foods and Dannon (US and Europe).

– Invented the $550 million kid yogurt category.– Grew Dannon Light to become America’s #1 yogurt. Was a pioneer in sales “category/customer

management”.– Introduced most successful new kid cereal of the decade…Post Marshmallow Alpha Bits.

Ten years of extensive, profit generating, digital achievements including four years as CMO of IAC/InterActiveCorp’s Entertainment Division, part of Barry Diller’s internet marketing conglomerate where he worked with sister companies Expedia, Hotels.com, Lending Tree, Ticketmaster, and Match.com.

Wharton MBA Board member – Wharton Global Consulting Practicum.

Yosi Heber (who founded OHP) has extensive senior level experience guiding some of the largest brands in the world:

Page 5: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 5

The World of Web 2.0

Social networking, word of mouth, mobile and other Web 2.0 mediums are fast becoming some of marketing’s new “killer apps.”

There are no broad analytic tools that measure a brand’s participation and potential effectiveness in the diverse world of Web 2.0 mediums.

The few existing Web 2.0 analytic tools have weaknesses and blind spots:

– Too narrow in scope measuring only a 10% slice of key Web 2.0 revenue driver influencers.

– Limited reporting on competitive activity.– None measure the very broad range of Web 2.0 and social

networking activities and their ability to drive revenue.– They generally don’t provide focused, actionable, go forward

revenue building recommendations.

Page 6: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 6

The Opportunity

Leverages your existing website?

Taps into the power of Web 2.0, social networking, word of

mouth, and mobile to increase consumer engagement

beyond just “looking”?

Helps you generate significant new and incremental

revenue for your business?

Drives incremental profit for your company?

How to apply the brilliant platforms of classical marketing and

strategic planning to create a digital strategy that:

Page 7: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 7

Brand’s Overall Web 2.0

Capabilities and Its

Ability to Drive Revenue

Initial Customer

“Engagement”

Customer Education &

Entertainment

2

3

EQ Pulse™ – Web 2.0 Patent Pending MethodologyWeb 2.0 Digital “Strategic” Evaluation

Word of Mouth &

Viral

Active Customer

“Participation”

Cross Consumer

“Interaction”

7

Personalization &

Customization

Mobility & Mobile

Accessibility

8

=10

Relationship Building & Customer Retention

Brand Building & Branded

“Advocacy”

Inbound To Customer (Brand Push)=

= Outbound From Customer (Consumer Push)

1 4

5

6

“Call to Action” & Revenue

Maximization

9

Page 8: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 8

Customer Education &

Entertainment

2

1

Initial Customer

“Engagement”

3“Call to Action”

& Revenue Maximization

Word of Mouth &

Viral

Cross Consumer

“Interaction”

7

Personalization &

Customization

Mobility & Mobile

Accessibility

8

10Relationship Building & Customer Retention

Brand Building & Branded

“Advocacy”

4

5

6

9

Active Customer

“Participation”

Page 9: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 9

Case Study #1 – Initial Customer “Engagement” – Cutting Edge Pharmaceutical Products

Approach:

Generate trial of a new product leveraging search engine marketing to provide a free incentive.

Case Study:

Lunesta Sleep Aid (Rx)

Page 10: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 10

Case Study #2Customer Education - Podcasting

Approach:

Provide educational podcasts on a variety of topics that your target audience has high involvement in.

Case Study:

Ralston Purina

Page 11: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 11

Case Study #3Customer Entertainment – Online Video

Approach:

Entertain your consumers with engaging online videos.

Case Study:

M&M Mars Twix video series

Page 12: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 12

3

Word of Mouth & Viral

Active Customer

“Participation”

Cross Consumer

“Interaction”

Brand Building & Branded

“Advocacy”

4

5

6

“Call to Action” & Revenue

Maximization

7

Personalization &

Customization

Mobility & Mobile

Accessibility

8

10Relationship Building & Customer Retention

9

Customer Education &

Entertainment

2

1Initial

Customer “Engagement”

Page 13: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 13

3Active

Customer “Participation”

Word of Mouth &

Viral

4

Cross Consumer

“Interaction”

5

Brand Building & Branded

“Advocacy”

6

“Call to Action” & Revenue

Maximization

7

Personalization &

Customization

Mobility & Mobile

Accessibility

8

10Relationship Building & Customer Retention

9

Customer Education &

Entertainment

2

1Initial

Customer “Engagement”

Page 14: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 14

Case Study #4 – Active Customer “Participation” – Consumer Generated Content

Approach:

Ask your loyal consumers to submit their own videos about your product.

Case Study:

Dove “Dare to Create A Short Film”

Page 15: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 15

Case Study #5Customer “Participation” to Influence Major Issues

Approach:Leverage Web 2.0/social networking to make it easy for constituents to influence core decision makers.

Case Study:President Barack Obama’s Facebook page to influence the health reform debate.

Page 16: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 16

Case Study #6Customer “Participation” – “Feel Good” Tools

Approach:

Allow customers to leverage cool tools and participate with the brand in ways beyond typical.

Case Study:

Air France “CO2 Calculator” to help reduce emissions.

Page 17: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 17

3Active

Customer “Participation”

Word of Mouth &

Viral

4

Cross Consumer

“Interaction”

5

Brand Building & Branded

“Advocacy”

6

“Call to Action” & Revenue

Maximization

7

Personalization &

Customization

Mobility & Mobile

Accessibility

8

10Relationship Building & Customer Retention

9

Customer Education &

Entertainment

2

1Initial

Customer “Engagement”

Page 18: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 18

Case Study #7 – Word of Mouth & Viral to Acquire New Customers

Approach:

Leverage a viral “tell-a-friend” functionality, and if your customers tell their friends, they get a reward.

Case Study:

Time Life – Europe

Page 19: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 19

Case Study #8Viral “Sales”

Approach:

Leverage Twitter to “tweet” about promotions and special deals.

Case Study:

Dell Computers – Dell Outlet

Dell has sold over $1 million of excess inventory via this medium.

Page 20: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 20

Case Study #9Viral “Sampling”

Approach:

Leverage Facebook to get loyal customers to tell others abut your product line extensions.

Case Study:

Starbucks – “Share a Pint of New Starbucks Ice Cream.”

Page 21: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 21

3Active

Customer “Participation”

Word of Mouth &

Viral

4

Cross Consumer

“Interaction”

5

Brand Building & Branded

“Advocacy”

6

“Call to Action” & Revenue

Maximization

7

Personalization &

Customization

Mobility & Mobile

Accessibility

8

10Relationship Building & Customer Retention

9

Customer Education &

Entertainment

2

1Initial

Customer “Engagement”

Page 22: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 22

Case Study #10Cross Consumer Interaction – Blogs/Forums

Approach:Create a non threatening community environment for consumers to discuss sensitive issues (and subtly sell your brand).

Case Study:Proctor & Gamble’s “Being Girl” website (Tampax & Always)

Now in 29 countries. According to P&G, this community

was four times as effective as TV advertising.

Page 23: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 23

Case Study #11Cross Consumer Interaction – Twitter

Approach:

Subtly plug your brand via a branded Twitter page.

Case Study:

Philadelphia Cream Cheese

Page 24: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 24

3Active

Customer “Participation”

Word of Mouth &

Viral

4

Cross Consumer

“Interaction”

5

Brand Building & Branded

“Advocacy”

6

“Call to Action” & Revenue

Maximization

7

Personalization &

Customization

Mobility & Mobile

Accessibility

8

10Relationship Building & Customer Retention

9

Customer Education &

Entertainment

2

1Initial

Customer “Engagement”

Page 25: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 25

Case Study #12Brand Building & Branded Advocacy

Approach:

Create a viral web-based tool that allows you to sell products to more than just the one person who is shopping.

Case Study:

Dunkin’ Donuts – “Dunkin’ Run”

Page 26: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 26

Case Study #13Long Term Branding – “Widgets”

Approach: Create a Desktop “Widget” application that sits on the Customer’s computer desktop 24/7, and provides tangible benefits to the customer at the touch of a button.

Viral Potential– Facebook/Twitter Effect– Public Relations Value

Case Study: Southwest Airlines “Ding”

Page 27: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 27

Case Study #14“Viral” B2B Humor Via You Tube

Approach:Subtly leverage your brand name by disseminating a humorous video with content that is directly relevant to your target audience’s day to day challenges.

Case Study:Blendtec

Their series of videos were seen by 60 million people and increased sales by 20%.

Page 28: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 28

Initial Customer

“Engagement”

Customer Education &

Entertainment

2

3

Word of Mouth &

Viral

Active Customer

“Participation”

Cross Consumer

“Interaction”

Brand Building & Branded

“Advocacy”

1 4

5

6 Mobility & Mobile

Accessibility

8

7

Personalization &

Customization

10Relationship Building & Customer Retention

“Call to Action” & Revenue

Maximization

9

Page 29: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 29

Case Study #15Personalization & Customization

Approach:

Create a value added customized program that can be personalized for each customer’s individual needs.

Case Study:

Special K “Challenge”

According to Kellogg’s, the ROI from this digital program surpassed TV by a “Factor of 2.”

Page 30: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 30

Case Study #16Mobility & Mobile Accessibility

Approach:

Offer web services via phones & PDAs

Case Study:

Kraft Foods “I-Food Assistant”

Page 31: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 31

Case Study #17Relationship Building/Mobile Marketing

Approach:

Leverage Mobile Phone “Text Messaging” to provide unique services that build ongoing relationships between the brand and its consumer target.

Case Study:

Ralston Purina

Page 32: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 32

10Relationship Building & Customer Retention

“Call to Action” & Revenue

Maximization

9

Customer Education &

Entertainment

2

3

Word of Mouth &

Viral

Active Customer

“Participation”

Cross Consumer

“Interaction”

7

Personalization &

Customization

Mobility & Mobile

Accessibility

8

Brand Building & Branded

“Advocacy”

1 4

5

6

Initial Customer

“Engagement”

Page 33: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 33

Case Study #18Call to Action/“Revenue Maximization”

Approach:

Offer Trial Samples and Customer Testimonials to secure consumer “Call to Action.”

Case Study:

Unilever’s Dove Soap

Page 34: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 34

Case Study #19Revenue Maximization Via Cross Sell

Approach:

Cross Sell/Upsell Beyond the Initial Intended Purchase

Case Study:

Amazon.com

Page 35: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 35

Case Study #20Enhance Existing Customer Relationships

Approach: Leverage e-mails with existing customers that

inform, incentivize, and entertain. Moms sign up and get customized e-mail

tips, tools, and offers/subtle promotions for J&J Baby Products.

“Moms to be” can get ovulation alerts sent via mobile phone text messages.

Case Study:Johnson & Johnson Baby Center

Page 36: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 36

How to Evaluate Your Web 2.0 Efforts

So how do you know if your company is doing a good job at leveraging these ten revenue

drivers and optimizing customer engagement?

Page 37: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 37

Introducing Our New Patent Pending Solution, EQ Pulse™ - Web 2.0 :

Web 2.0 “Strategic” Evaluation

The first, simple digital analytic methodology that provides a “30,000 foot” view of a brand’s OVERALL use of Web 2.0 marketing mediums including Social Networking, Word of Mouth and Mobile Marketing.

Total EQ Pulse™ - Web 2.0 score measures the overall effectiveness of Web 2.0 digital efforts across all drivers that can potentially increase revenue. Similar to a “FICO” score that measures a person’s credit worthiness.

In evaluating over 160 best practices of the brand’s Web 2.0 digital efforts, we issue separate scores for each of ten, broad Web 2.0 strategic revenue driver categories. These help identify strengths, weaknesses and gaps vs. key competitors and vs. industry best practices.

We explore best practices such as social networking, word of mouth, mobile marketing, blogs, podcasting, online video and gaming, widgets, Facebook and YouTube presence, consumer generated content, community, personalization, wikis, and search 2.0, etc.

We then provide Actionable, Revenue Building Recommendations as well as visual, case study examples.

Page 38: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 38

average

strong

weak

Initial Customer

“Engagement”

5.5 - Average

1

Customer Entertainment & Education

7.9 - Strong

Personalization &

Customization

8.0 - Strong

7

Mobility & Mobile

Accessibility

5.4 - Average

8

STRATEGIC SCORING OVERVIEW

4

6

3

2

5 “Call to Action” & Revenue

Maximization

6.8 - Strong

Relationship Building & Customer Retention

3.9 - Weak

10

9

Active Customer

“Participation”

4.2Weak

Word of Mouth & Viral

5.7 Average

Brand Building & Branded “Advocacy”

3.9Weak

Cross Consumer

“Interaction”

3.5Weak

Westgate Company (EQ Pulse™ - Web 2.0 Example)

Total Scores(1-100 Scale)

Westgate = 52Eastport = 77Midway = 65

Best Practices = 78

52=Inbound To Customer (Brand Push)=

=Outbound From Customer (Consumer Push)

Page 39: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 39

WESTGATE COMPANY (EQ Pulse™ - Web 2.0 Example)Strategic Revenue Driver #3 – Active Customer “Participation”

Westgate(4.2)

Midway(6.2)

Best Practices

(7.9)

Eastport(8.8)

0 105

WeakComments and Analysis: Eastport leveraged extensive online input gathering mechanisms including “Tell Us What You Think of

Eastport.com” links, and “Add Your Own Testimonial” links sprinkled throughout the site. A number of these testimonials were prominently featured on the Eastport homepage.

– Westgate and Midway did not ask consumers for feedback about their products, although Midway did feature an online “poll” about the benefits of the category.

Within the “blogosphere”, Eastport had the most mentions by far with over 2400. Midway had 450, while Westgate had only 33.

– Eastport and Midway’s comments were overwhelming positive, while Westgate’s were somewhat mixed.

– Core negative comments for Westgate revolved around the recent voluntary product recall and long waits for customer service representatives in general.

– Eastport was also the only brand that had their own blog. In consumer generated “visual” media, Eastport had over 500 “YouTube” placements mainly related to

their well known flagship product, some of which were very creative and humorous (Midway and Westgate had 27 and 11 YouTube mentions respectively).

– A recent campaign soliciting consumers to create their own videos generated a substantial amount of free press and goodwill for the Eastport brand.

In consumer generated “text” content, Midway’s website solicited consumers to provide a wide array of created “alternative use” ideas for its premium product.

– Westgate did not solicit any consumer generated content from its customers at all. Across the competitive landscape, only Eastport had a listing in Wikipedia (the listing was fairly

extensive).

Page 40: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 40

Ask Yourself:

How to Apply These Methods to Your Business

How does your Web 2.0/Social media efforts stack up vs. your key competitors and the industry?

How well do you take advantage of the ten “Strategic Revenue Drivers.”

Do you feel you are making money?

Take Action:

Apply the ten strategic revenue driver concepts to your digital and Web 2.0 efforts.

If needed, call us to help with a full scale EQ PulseTM – Web 2.0 Assessment

Page 41: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 41

“Strategic” Web 2.0 Analytics Via EQ Pulse Approach - Positive Outcomes

Simple to understand, “30,000 foot view”, objective scoring system with meaningful insights.

– All levels of management may finally “get it”. Easier to demonstrate the importance of investing more in Web 2.0,

social networking, word of mouth, and mobile marketing.– Especially if your company’s scores are considerably weaker

than the competition. Assesses if your efforts have the capabilities to drive incremental

revenue. Easily identifies “low hanging fruit”. Provides early warning sign of competitive initiatives. Allows for focused and specific actions to correct deficiencies. Provides specific recommendations and the basis for creation of a

digital “go forward” strategic plan. We’ve conducted hundreds of EQ Pulse assessments for many of

the largest and most famous multinational companies.

Page 42: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 42

Making Money with Digital and Web 2.0 – What’s Next?

Search continues to grow dramatically.– Local, video, music search– Mobile and hand held devices

Social networking continues as a major driver.– Facebook, Twitter, Blogs

Consumer generated content such as You Tube, word of mouth, and podcasts.

Personalization and customization. Mobile will finally have its day in the limelight.

Page 43: DMA præsentationer

© Copyright 2009 by Oxford Hill Partners, LLC. All Rights Reserved. The EQ Pulse™ measuring system, methodology, and business process are patent pending. 43

Comments or Questions?

Feel free to contact me:

Yosi HeberPresident

[email protected](248) 569-9366

www.oxfordhillpartners.com