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DISTRACTED DRIVING: UNDERSTANDING YOUR CORPORATE RISK AND WHAT TO DO ABOUT IT

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DISTRACTED DRIVING WEBINAR AGENDA

• 1:00pm – Welcome & Framing – Matt Howard, CEO ZoomSafer• 1:10pm – Risk & Employer Liability – K. Verderame, CEO Pondera• 1:20pm – Technology Trends – C. Driscoll, CEO Driscoll Associates• 1:30pm – Solution Demo & Case Study – M. Costello, COO ZoomSafer• 1:45pm – Question & Answer – Audience• 2:00pm – Adjourn

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FRAMING THE PROBLEM

Matt Howard, CEO of ZoomSafer

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1 – Rapid Proliferation of smart (touch + eyes) devices2 – NHTSA – 1m crashes, 500k injuries, 5k deaths3 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN4 – Compliance Challenges (Pew Internet and Fresno State)

The Problem

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RISK AND EMPLOYER LIABILITY

K. Verderame, CEO of Pondera and Former Chief Counsel for Fortune 500 Company

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Companies are becoming

aware of the rapidly increasing risks associated with distracted driving…

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…leading many to

enact paper policies to limit, or prohibit, employee use of cell phones while driving.

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Paper polices are an important first step, but by themselves…

are an incomplete solution.

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…to maximize protection against potential liability, companies must

proactively enforce the policies they implement.

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Not a theoretical risk

“Scope of work” is broadly defined

Plaintiffs can readily connect cell phone use to employers

Consider the following:

Case 1

Case 2

Case 3

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TECHNOLOGY TRENDS

Clem Driscoll, CEO of CJ Driscoll & Associates

C.J. Driscoll & Associates 12

US MRM Addressable Market Estimates

Heavy Equipment 1.5 million

Trailers5.1 million

Containers 20 million

Fleet Vehicles 20 million

Mobile Workers 60 million

C.J. Driscoll & Associates 13

US MRM Market Today = 3.9m Units in Service

• 225,000+ companies using MRM systems and services • Projected growth from 3.9m EOY09 to 6.5m EOY12

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

2008 2009 2010 2011 2012

Mobile Resource Management Systems Projected Market Growth (Units)

Installed Units - LocalFleet Market

GPS-Capable CellPhones and Blackberrys

Installed Units - LongHaul Fleet Market

Trailer MonitoringSystems

Heavy EquipmentMonitoring

C.J. Driscoll & Associates 14

Local Fleet MRM Market• Despite weak economy in CY09 the

M2M grew due to corporate desire to reduce risk and opex.

• CY09 bright spot mid/large fleets invested in technology to reduce opex.

• A number of major MRM suppliers report that 2010 is shaping up to be a strong year, with growth of 20% or more.

• Market remains fragmented, though consolidation is picking up, with several private equity firms acquiring major suppliers in the U.S. and Europe.

C.J. Driscoll & Associates 15

Local Fleet MRM Trends – Current

• Executive dashboards for real time view of fleet status/activity

• Increased use of satellite images via Google / other mapping services

• Navigation and dispatch services via integration with Garmin PNDs

• Lower prices to fleet operators for GPRS/GPS devices (<$350)

• Pressure on monthly service fees due to competitive market

• Strong appetite to monitor driver behavior to reduce risk and fleet opex

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• Monitoring & modifying employee driver behavior is a significant trend among fleet managers

Fuel consumption

Idle time

Rapid acceleration / deceleration

• Monitoring & modifying employee use of mobile phones while driving is a logical extension of this trend

Minimize distractions

Comply with State and Federal laws / regulations

Reduce risk and employer liability

Modifying Driver Behavior

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SOLUTION DEMO & CUSTOMER CASE STUDY

Mike Costello, COO ZoomSafer

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For corporate managers, FleetSafer is simple and inexpensive policy software that prevents employees from texting and emailing while driving and minimizes risk and liability.

Say good bye to crashes, liability and un-enforced policies.

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• Policy• Users• Reports

ADMIN PORTALWeb

ServicesLayer

• CLIENT APPLICATIONDeviceServices

Layer

Platform Components

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TELEMATICSSTATUS

FLEETSAFERWEB SERVICE

1 2 3

Platform Triggers

ZoomSafer Confidential

FleetSaferClient Software Video

Handset User Experience Video

ZoomSafer Confidential

FleetSafer Admin Portal Demo

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CASE STUDY – B&G EQUIPMENT & SUPPLY

Heavy Equipment Rental and Construction Supply Subsidiary of Brasfield & Gorrie Inc. a $2 Billion company 150 Employees and 50 Vehicles 50 Corporate issued Blackberrys Concerned about risk associated with distracted driving Implemented policy prohibiting texting and emailing Purchased FleetSafer to proactively enforce policy Successful deployment leads to great results

• 4 hours per day / per vehicle driven in safe mode• 5 driver distractions (inbound text & email) averted per day

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QUESTIONS & ANSWERS

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THANK YOU!

Matt Howard, CEOmatt@zoomsafer.com703-362-9490