The Big Picture: Understanding the Many Roles of HadoopExploratory Webcast | January 28, 2015

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disruption

3. Business. a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service that creates a new market: Globalization and the

rapid advance of technology are major causes of business disruption.

History Lesson

• Stone, Bronze & Iron Ages

• Castles, then cannons

• WWII and the mighty machines

• The World Wide Web

The Penicillin Paradigm

Alexander Fleming is

credited with discovering

this world-changing

medicine. To this day,

many people can’t think

about healthcare without

anticipating a pill!

http://www.slideshare.net/e3Reloaded/personalisation-

what-can-hr-learn-from-marketing

Craigslist costs US newspapers

billions: study (2013)

The $5 billion over the 2000 to 2007 period is a conservative figure, "and if we extended the study to 2012 it would probably be a lot

higher," said Robert Seamans of New York University's Stern School of Business, and a

co-author of the study.

Read more at: http://phys.org/news/2013-08-craigslist-newspapers-billions.html#jCp

Craigslist Killer?No, Craigslist is not responsible for the

death of newspapers, but it

fundamentally changed the nature of

classified advertising!

http://en.wikipedia.org/wiki/Philip_Markoff

http://www.nbcnews.com/id/35002223/?q=Philip%20Markoff

Intel invested $740 million to

buy 18 percent of Cloudera

http://www.reuters.com/article/

2014/03/31/us-intel-cloudera-

idUSBREA2U0ME20140331

Nice Multiple!

The chipmaker's investment values the

startup, expected by some to go public later

this year, at about $4.1 billion. They just

crested $100 million in annual sales in 2014!

Analytics-Fueled Enterprise

“….location-awareness will allow for ad revenue driven companies to provide real-time experiences based on where

you are. If you pass by a Starbucks, say, your Starbucks iPhone app could push you a coupon to incentivize you to

come into the store.

How is Uber navigating this trend?

Uber is famous for its real-time supply and demand management but we have no ads or any presence in the retail domain. For Uber, real-time analytics allow us to

examine when demand is high and when supply becomes limited as the system reaches capacity. Uber can incentivize

more drivers to come onto the system by dynamically increasing the cost of a ride, which helps regulate both

supply and demand in real time.

http://www.psfk.com/2013/11/psfk-san-francisco-uber-bradley-voytek.html

Webcast Costs

• In 2005, Microsoft quoted me $7,500 to

host a one-hour webcast

• They ultimately agreed to a serious

discount, down to $2,500.

• That was for 1 webcast.

• Today, we use WebEx and it costs

$500/month to do unlimited webcasts!

• Google Hangouts are free

Apache Foundation vs the

Open Data Platform

Is this really a competition?

Has anything changed?

Where is this all going?

Everything You Need Is Free!

Analyst Mark Madsen of Third Nature recently noted the relatively

underappreciated obvious fact that open-source

code exists everywhere, and is fundamentally

changing the direction of enterprise software

solutions

Reality on the Ground?

“Nobody wants to stitch this stuff

together!” – Jim Walker, then of

Hortonworks

What about that Other Distro?

MapR focused from the start on

aligning HDFS with traditional

enterprise data storage. Why?

Social: Channel Expansion!

The explosion of social media

continues to transform the very

nature of communication and biz!

Mobile: The Anywhere Enterprise

Mobile devices, especially the iPhone and iPad, have transformed

both design and application development, fueling DevOps.

Analytics: Data Science Is Real

There are literally hundreds of

analytics companies these days

including serious innovators!

Cloud: Why Not Rent IT?

The Cloud continues to transform

business technology, driving down

costs and opening so many doors!

Light your fire with Spark?

The innovation wave isn’t over! Spark is revolutionizing

computation while withering the revenue of competitors.

http://en.wikipedia.org/wiki/Tornado#/media/File:Dszpics1.jpg

Oracle Is Doing Fine, Right?

REDWOOD SHORES, CA -- (Marketwired) -- 09/18/14 --Oracle Corporation (NYSE: ORCL) today announced that fiscal 2015 Q1 total revenues were up 3% to $8.6 billion.

Total Software plus Cloud revenue was up 6% to $6.6 billion. Software-as-a-service (SaaS) and Platform-as-a-

service (PaaS) cloud revenue was up 32% to $337 million. Infrastructure-as-a-service (IaaS) cloud revenue was up 26% to $138 million. Hardware systems revenue was down 8% to

$1.2 billion. GAAP operating income was up 3% to $3.0 billion, and the GAAP operating margin was 34%. Non-GAAP operating income was up 2% to $3.8 billion, and the non-GAAP operating margin was 44%. GAAP net income was

unchanged at $2.2 billion while non-GAAP net income was up 2% at $2.8 billion. GAAP earnings per share were $0.48, up 2% compared to last year while non-GAAP earnings per share were $0.62, up 4%. GAAP operating cash flow on a

trailing twelve-month basis was $15.4 billion.

http://investor.oracle.com/financial-news/financial-news-details/2014/SaaS-and-PaaS-Cloud-Revenue-Up-32-

Software-and-Cloud-Revenue-Up-6-to-66-Billion/default.aspx