Perfect Hair SolutionsDirect Marketing

IntroductionWorldwide hairdressers demand high quality and

fashionable hair care products. Producing unsurpassed quality products for the hair stylist has enabled us to develop Perfect Hair Solutions.

Hair stylists use our high quality professional hair care products in their salons. At Perfect Hair Solutions, we are 100% committed to continue our position as the company that stands for ‘The Art of Hair care, style and Design.

Mission:Perfect Hair Solutions stands for elegance, creativity and contemporary hair look. Perfect Hair Solutions products and treatments are only available from our shops or through our staff or employees. Perfect Hair Solutions develops hair products and services for hairdressers and consumers.

Our Purpose• We will provide branded products and

services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper

Product Portfolio:

• Hair Color• Hair shampoo• Hair conditioners• Hair Oils• Hair Sprays• Hair Gels• Hair Extensions

Target Market:A typical consumer from this target group will be probably women, Men and children. Who are very hair conscious and always want to look best, that want professional, best quality products. We will also target the beauty salons. Basically we will target the husband and the working ladies that will be most attractive for our products and that will be a source of profit for our company.

Segmentation

• We will target • Gender – Male and Female• Age – from 5- 60 Years• Singles and families.• Most Probably females • Middle-income and upper-income

household

Demographic Segmentation:

Geographic Segmentation:

We are going to target the population from all over Pakistan but we will focus on urban areas because our target customers are in urban areas , but very small percentage exist in rural areas. So we will first launch Perfect Hair Solution in urban areas.

Psychographic Segmentation

We have targeted the middle to upper class households who are very hair conscious and always want to look best, that want professional, best quality products and relies on recommendations from friends when making hair care purchase decisions and makes buying decisions based on Quality with reasonable price.

Positioning strategy:

Our Products are specially formulated for Pakistani hair that is prone to damage from chemical treatment, UV rays, braiding, blow drying and frequent perming and styling. In this advertisement our hair care product are formulated by natural ingredients that nourish, replenish and restore the essence of beauty.

Perfect Hair Color• Before coloring, consider the different types

of hair color:• Demi-permanent color• Temporary color• Semi-permanent color• Permanent color• Highlights

Perfect Hair Colors Darkest brown Dark coppery brown Dark brown Medium golden brown Medium ash brown Medium brown Light brown Light red copper brown Light golden brown Light ash brown Dark copper golden blonde Dark ash blonde Dark blonde Medium copper golden blonde Medium coppery blonde Medium golden blonde Medium ash blonde Medium blonde Light golden blonde Extra light blonde Light ash blonde Light blonde Gorgeous Black Hair Gray Hair

Shampoos• Perfect stunning black shine shampoo• Perfect anti dandruff shampoo• Perfect strong & smooth shampoo• Perfect hair fall, clean & fresh• Perfect damage treatment shampoo• Perfect straight shampoo• Perfect lusciously thick and long• Perfect Intensive Repair• Perfect Nutritive therapy• Perfect color care shampoo• Perfect daily moisturizing shampoo• Perfect nourishing oil shampoo• Perfect baby shampoo• Perfect shampoo for men

Perfect Hair Conditioners:• Instant conditioner • Deep conditioner• Hair repair Conditioner• Volumizing Conditioner• Balancing Conditioner• Smoothing/Straight Hair Conditioner• Curly Hair Conditioner• Hydrating/Moisturizing Conditioner• Nutritive therapy Conditioner• Daily moisturizing Conditioner

Perfect Hair Oils:

• Coconut oil• Aloevera oil• Olive oil• Almond oil• Rosemary oil

Perfect Hair Sprays• Perfect Anti-Humidity• Perfect Unscented• Perfect Rock Solid Hold• Perfect Variable Hold• Perfect Color Protection• Perfect Volume• Perfect Shine• Perfect Waves• Perfect Green• Perfect Second Day Style

Perfect Hair gels:

• Instant freeze sculpting gel• Shine cream gel• Herbal gel• Bodifying spray gel• Climate control gel

Perfect Hair Extensions

• Clip In Hair Extensions• Weave Hair Extension • Pre-Bonded Hair Extensions• Tape Hair Extensions• Micro Link Extensions• Cylinders• Glue• Resin• Wax

Product Differentiation :Perfect Hair Solutions will emphasize

its differentiation on the basis of :

• Brand

• Quality

• Variants

Pricing Strategy:

The price of a product changes along with its life cycle. The introductory stage is the most challenging stage for new products.

Marketing-penetration pricing: our company will set a low price for their innovative new products of daily uses like Shampoos , Conditioners , when they will enter the market. The lower price will help the company to attract more customers and may lead a group of customers to switch from the competitors.

Our Company Will use marketing-skimming pricing .We will set a high price on Hair Styling Products to skim maximum revenue from the segments willing to pay the high price; the company will make fewer but more profitable sales.

Distribution Channel:Producer-Customer:-

• This is the simplest and shortest channel in which no middlemen is involved and producers directly sell their products to the consumers. It is fast and economical channel of distribution. Perfect Hair Solution performs all the marketing activities himself and has full control over distribution. Perfect Hair Solution sells directly to consumers by direct mail or through his own retail stores, or through website.

Direct Marketing:• Email Marketing• Display Ads• Online Tools• Search• Social Media Sites• Mobile• Telemarketing• Catalogs• Flyers• Brouchers• Broadcast Faxing• Digital Coupons• Direct Response TV• Direct Mail• Direct Response Radio• Direct Response Magazines and Newspapers

Loyalty Program:•

• Buy 4 Products and Get One Free.• Up to 10% off to the Subscribers or Regular

Members!• Upon Membership Customers will get

Discount on Shopping.• Selective Program for Regular Customers.